• US$150

• 205 designs

• 60 designers

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Logo Design Brief

Project Title:
Logo Refresh for Guard Services USA & Facilities USA (Sister Brands)

About the Companies:
Guard Services USA and Facilities USA are sister companies serving over 100,000 shifts per year across 250,000+ locations in the U.S., Canada, and Puerto Rico. Guard Services USA provides armed and unarmed guards, off-duty police, and patrol staffing. Facilities USA provides HVAC, electrical, plumbing, fire safety, waste, pest control, and general maintenance services.

We work with national retailers, banks, restaurants, hotels, and construction sites — making us a critical partner for multi-location businesses that need fast, reliable service.

Why We're Updating the Logos:
Both companies currently share a similar logo featuring a shield, but the style is dated. We want to modernize the logos and create a unified brand system that works together, signals trust and scale, and looks professional in digital and print formats.

What We Want:

Updated logo for each brand: Guard Services USA and Facilities USA

A modern, shared brand DNA (same font, color system, and emblem)

Optional: Shared shield icon or mark

Horizontal and stacked versions

Clean, readable fonts

Scalable for websites, uniforms, and mobile

What the Logos Should Convey:

Trust

Nationwide capability

Operational efficiency

Reliability

Clean, professional B2B service

Moodboard Style and Design Directions:

Keywords: Reliable, Nationwide, Streamlined, Trusted, Operational Precision

Inspiration Brands:

ADT Security (clean shield)

Allied Universal (national security brand)

CBRE (bold B2B type)

Honeywell Building Technologies

ServiceTitan or Samsara (modern service tech)

Shield/Icon Guidelines:

You can redesign or simplify the shield

Internal band or design should be clean and purposeful

Avoid police/military vibes

Avoid literal icons (badges, brooms, hats)

Fonts:

Clean sans-serif only

No scripts, serifs, or highly stylized fonts

Must be easy to read when small

Colors:

Blues (deep navy or sky), charcoals, and light gray as base

Optional accents: gold, steel, or safety orange

Should feel trustworthy, not sterile

Deliverables:

Two final logos (Guard Services USA + Facilities USA)

Horizontal and stacked versions

Vector files (AI/SVG) + PNGs

Font names and color codes (hex and/or CMYK)

Optional: simple usage guide or 1-pager on logo use

What to Avoid:

Overly detailed or complex marks

Cliché or clip-art security icons

Police/military look

Fonts that won’t scale on mobile or uniforms

Target Audience:
Our customers are executives in operations, facilities, and procurement. We must earn trust in an instant and show we are a safe pair of hands with national scale.

Target Market(s)

Retail Loss Prevention Executives & Facilities Leadership Team for national retailers, banks, restaurants, hotels, and construction sites — making us a critical partner for multi-location businesses that need fast, reliable service

Industry/Entity Type

Guard Services USA and Facilities USA are sister companies serving over 100,000 shifts per year across 250,000+ locations in the U.S., Canada, and Puerto Rico. Guard Services USA provides armed and unarmed guards, off-duty police, and patrol staffing. Facilities USA provides HVAC, electrical, plumbing, fire safety, waste, pest control, and general maintenance services. We work with national retailers, banks, restaurants, hotels, and construction sites — making us a critical partner for multi-location businesses that need fast, reliable service.

Logo Text

FacilitiesUSA and GuardServicesUSA

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Updated logo for each brand: Guard Services USA and Facilities USA A modern, shared brand DNA (same font, color system, and emblem) Optional: Shared shield icon or mark Horizontal and stacked versions Clean, readable fonts Scalable for websites, uniforms, and mobile What the Logos Should Convey: Trust Nationwide capability Operational efficiency Reliability Clean, professional B2B service Moodboard Style and Design Directions: Keywords: Reliable, Nationwide, Streamlined, Trusted, Operational Precision

Should not have

• Overly detailed or complex marks Cliché or clip-art security icons Police/military look Fonts that won’t scale on mobile or uniforms

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Files

Download all files - 4.8 MB