• US$150

• 256 designs

• 106 designers

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Logo Design Brief

Business Name
• WYLD

Industry
Adventure / Hospitality / Travel / Sustainable Tourism

Overview & Vision
We are building a new global hospitality brand rooted in adventure, reconnection with nature, and purposeful travel. Unlike traditional resorts, our destinations are designed around movement, terrain, and exploration, from deserts to mountains to coastlines. Our properties and experiences are immersive, low-impact, and locally inspired, offering a sense of journey, story, and belonging. The brand must communicate boldness, elegance, and raw connection to place, while still feeling welcoming and highly experiential.

Target Audience
Think of customers drawn to: Patagonia, &Beyond, Explora, Aman, Six Senses, but looking for something more affordable, adventurous, unfiltered, and human.
• Modern explorers seeking purpose-driven, high-quality travel
• Couples, families, and small groups who value adventure with meaning
• High-end travellers who choose experience over luxury for luxury’s sake
• Corporate teams and changemakers looking for immersive retreats

Logo Objectives
We are seeking a versatile, bold, and place-sensitive logo that works well across digital, print, uniforms, signage, and branded gear. It should capture:
• Adventure driven hospitality
• A sense of journey and discovery (for both self and destination)
• Connection to land, culture, and stories
• A modern, clean design with soul and rawness
The logo must be strong enough to stand alone, but also integrate seamlessly within sub-brand environments (e.g. WYLD Lodges, WYLD Basecamps)

Logo Style Preferences
We are open to:
• Wordmarks or Letterforms with subtle topographic, contour, or natural references
• Minimalist symbols that reflect movement, terrain, compass points, pathfinding
• Monoline illustrations if elegant and not too literal
• Avoid clichés like mountains, tents, compasses, unless interpreted in a highly original way
We want something that feels:
• Bold but elegant
• Grounded but elevated
• Stylish yet timeless
• Think bespoke expedition meets thoughtful retreat

Colour Preferences
• Earth tones (sand, clay, charcoal, moss, stone)
• Tones of brown, orange, yellow or blue welcome
• Must work well in mono (black/white) applications
• Avoid bright or glary colours

Typography Preferences
• Sans-serif or clean serif fonts with strength and clarity
• Font must be legible when small (e.g. on water bottles or patches)
• No cartoon or overly stylised typefaces
• May explore custom fionts or subtle typographic flourishes

Use Cases
The logo must work well for:
• Lodge signage and gateways
• Digital (website, social media, mobile booking apps)
• Staff uniforms and guest gear (e.g. branded field shirts, patches, caps)
• Adventure documents (maps, field journals, compasses)
• Wellness & dining menus

Deliverables
• Primary logo (horizontal or stacked layout)
• Logo mark or icon (if separate from wordmark)
• Monochrome and full-colour versions
• Font and colour specification
• Usage on sample applications (optional but helpful)

Tone Words
• Adventurous
• Exploration
• Inspirational
• Experiential
• Natural
• Grounded
• Minimal
• Meaningful
• Unfiltered
• Purposeful

Target Market(s)

Think of customers drawn to: Patagonia, &Beyond, Explora, Aman, Six Senses, but looking for something more affordable, adventurous, unfiltered, and human. • Modern explorers seeking purpose-driven, high-quality travel • Couples, families, and small groups who value adventure with meaning • High-end travellers who choose experience over luxury for luxury’s sake • Corporate teams and changemakers looking for immersive retreats

Industry/Entity Type

Adventure / Hospitality / Travel / Sustainable Tourism

Logo Text

WYLD

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Logo styles of interest

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Font styles to use

Other font styles liked:

• • Sans-serif or clean serif fonts with strength and clarity • Font must be legible when small (e.g. on water bottles or patches) • No cartoon or overly stylised typefaces • May explore custom fionts or subtle typographic flourishes

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Primary logo (horizontal or stacked layout) • Logo mark or icon (if separate from wordmark) • Monochrome and full-colour versions • Font and colour specification • Usage on sample applications (optional but helpful)

Nice to have

• Use Cases The logo must work well for: • Lodge signage and gateways • Digital (website, social media, mobile booking apps) • Staff uniforms and guest gear (e.g. branded field shirts, patches, caps) • Adventure documents (maps, field journals, compasses) • Wellness & dining menus. Inspiration The inspiration behind the following brands is drawn from a combination of what they offer (the experience, product, or place) as well as the lifestyle they evoke and, in some cases, the branding itself. We are not looking to replicate or reference any one logo directly. Instead, this is to give designers creative freedom, showing the kind of ethos, aesthetic, and emotional tone that align with our vision.

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Files

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