Amber Cactus:logo design for a bespoke jewellery company

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This customer received 89 graphic designs from 25 designers. They chose this graphic design from Edu Pasquale as the winning design.
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Graphic Design Brief
I am looking for a logo for Amber Cactus. We are a refined jewellery experience, selling upmarket custom jewellery and bespoke pieces online, with a space in North Queensland where clients can consult with the master jeweler, watch pieces come to life, and enjoy local beer and wine, so why not make an afternoon of it.
The logo should work in black and white and color, work for socials and business cards, be able to have a stacked version and landscape version.
Our tagline is ‘a refined jewellery experience’.
Target Market(s)
People with disposable income and appreciate artists and custom, high quality jewellery
Industry/Entity Type
Jewellery
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A non-AI graphic and the business name
Nice to have
- I am drawn to hand drawn line art, but open to all ideas
Should not have
- I don’t think I want the cactus to be green.