• US$150

• 285 designs

• 108 designers

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Logo Design Brief

Logo Design Brief: IMPACT
Project Title:
Logo Design for "IMPACT" – A Brand That Inspires Greatness

Background:
Made for IMPACT is more than a brand—it’s a movement. It exists to motivate, equip, and empower leaders, executives, and high-achievers to become the best versions of themselves. Whether through speaking, coaching, publishing, or live events, MFI challenges individuals to lead with purpose, operate with integrity, and pursue excellence in every sphere of life.

Objective:
Design a modern, bold, and inspirational logo for the brand Made for Impact that visually communicates power, clarity, and forward momentum. The logo should feel premium, purposeful, and aspirational—something that resonates with top-tier professionals while remaining grounded and human-centered.

Target Audience:
Business leaders

Entrepreneurs & executives

Change-makers & influencers

Personal development enthusiasts

Faith-forward professionals (optional/subtle)

They are driven, visionary, and looking for tools to maximize their leadership capacity and life impact.

Tone & Personality:
Motivational & inspiring: Sparks emotion and energy

Modern & clean: No clutter or clichés

Authoritative & confident: Commands attention, not arrogance

Empowering & aspirational: Suggests movement, growth, and possibility

Design Direction:
Logo Type: Preferably a bold wordmark or a strong letterform/icon that integrates meaning (e.g., upward motion, impact marks, transformation themes)

Typography: Strong, modern sans-serif or clean geometric fonts; avoid script or anything too soft

Imagery Ideas (optional): Subtle nods to motion, transformation, ripple effect, or ascension

Style Notes:

Avoid corporate blandness

Embrace intentional minimalism

Think Nike, TED, or MasterClass-level visual confidence

Color Palette:
Primary:

Black – power, authority, sophistication

Red – passion, urgency, strength

Grey – balance, intelligence, professionalism

These colors should be used intentionally to create contrast, hierarchy, and energy. Avoid oversaturation—balance is key.

Deliverables:
Full-color logo (primary use)

Black & white and single-color versions

Horizontal and vertical lockups

Scalable vector formats (SVG, AI, EPS)

PNG/JPG for immediate use

Optional: logo usage guidelines / mini style guide

Logo Text

Made for IMPACT