• US$150

• 198 designs

• 72 designers

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Logo Design Brief

MerchMagnet is a Seattle-based, NGLCC-certified LGBTQ+-owned promotional products company that creates high-impact, custom-branded merchandise for events, campaigns, and culture-forward brands. Our clients include organizations like Make-A-Wish, Warner Music Group, Interview Magazine, and NYC Pride. We specialize in thoughtful, creative, and design-forward swag that people actually want to keep.

We're seeking a professional, modern refresh of our logo that maintains our existing color palette but elevates the look and feel for wider use across digital, packaging, and promotional products. Our current logo includes a lightning bolt, which we're open to evolving, reimagining, or replacing altogether if stronger visual ideas emerge.

The new logo should feel clean, creative, and confident, with strong visual impact whether printed on apparel, embroidered on hats, or used on small-scale items like stickers and pins. We're looking for something bold but polished — a mark that reflects our fast-moving, high-touch, and proudly queer brand. We also would like variations with our website to use when appropriate (https://merchmagnet.us/)

Target Market(s)

Mid-to-large nonprofits, cultural organizations, and mission-driven brands, Creative teams at music labels, media companies, and fashion-forward agencies

Industry/Entity Type

Promotional Products

Logo Text

MerchMagnet

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Works well at small sizes (e.g., stickers, pins, embroidered hats) Professional and scalable across digital and print applications Maintains or evolves our current color palette Clean, modern typography Visual alignment with creative, fast-moving, quality-first brand Looks strong on a wide variety of promotional products (bags, tees, drinkware, etc.)

Nice to have

• A unique icon or mark that can stand alone (e.g., for stamps, avatars, or tags) A subtle nod to speed, creativity, or magnetism A flexible logo system (horizontal, stacked, icon-only versions) Brand feel that resonates with queer, culture-forward, and design-conscious audiences

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Files

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