CL & WHCL Tradeshow Backdrop Display
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This customer received 35 trade show booth designs from 12 designers. They chose this trade show booth design from designcircle as the winning design.
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Trade Show Booth Design Brief
                            Backdrop Specs:
Size: 10ft wide x 10ft tall (Waveline Flat Display)
Shape: Flat back wall
Full-color dye-sublimation print
Goal:
Create a high-impact backdrop showcasing the partnership between Certified Lights and We Hang Christmas Lights. Design should attract attention from across the trade show floor, clearly explain what we offer, and reflect professionalism, holiday spirit, and partnership.
Content to Include:
Logos for two brands, placed prominently and equally and a picture of Josh Trees (owner of WeHangChristmasLights "WHCL") and Scott Young (owner of Certified Lights "CL")
Headline (example):
“Nearly 50 Years of Combined Experience – Top-Tier Training & Industry-Leading Support”
or
“We Cover Everything: Training • Marketing • Products • Support”
Key Offerings (can be icons or short bullet list):
Rebate Programs
Hands-On Training
Sales & Marketing Support
Online Training Platform
Product Advancement Program
Operations & Team Management
Wholesale Pricing on Lighting & Décor
Imagery:
Training group photos, team member images, and festive lighting visuals.
Include WHCL elf mascot if it fits.
Josh (WHCL) is the photo of the man who has a beard.
Scott (CL) is the photo of the man who is in a tan jacket
I included 3 circular images of a Certified Lights logo - this is our training logo. Please use only one that you feel will look the best on the design. We do not need all three. 
Style & Colors:
Use each brand’s colors but make them blend harmoniously.
Festive holiday elements (twinkling lights, snowflakes, bokeh) as accents, not overpowering.
Professional yet approachable — balance fun (WHCL) with wholesale/training authority (Certified Lights, CLC).
Certified Lights branding colors: #0072bb (primary), #f59426 (secondary)
WeHangChristmasLights branding colors: #e82520 (primary), #1f6c39 (secondary)
Looking for a modern design.
Design Notes:
Keep text readable from 10–15 feet away.
Place key content at/above eye level for visibility.
Leave lower portion cleaner for booth furniture in front.
Background can subtly fade to highlight text and logos.
References Provided:
Partnership flyer (text, logos, photo ideas, color inspiration)
MOD Displays example (format and proportions)
                        
Target Market(s)
Entrepreneurs
Industry/Entity Type
Wholesale & Distribution
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A modern feel with Christmas vibes entangling the two brands.
 
Nice to have
- Fun Christmas decor like snowflakes, snow, or other common Christmas theme decor - maybe Santa with a sleigh?
 
Should not have
- Nothing exact