• £110

• 408 designs

• 183 designers

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Logo Design Brief

About the Project
A personal trainer in your pocket — generating unique, non-repetitive training plans tailored to the equipment users have. The goal is to empower beginners through to experienced lifters with structure, confidence and motivation.

Audience
Fitness-minded people aged 18+. Beginners to intermediate users mainly, but adaptable for advanced. They want clarity, simplicity, and results without the overwhelm.

Brand Personality
Confident, approachable, modern, empowering, energetic.

Visual Direction
Clean and minimal, leaning towards darker UI design but must also work on light backgrounds. Avoid cliché “neon fitness” looks unless reimagined in a modern way. Should feel fresh, motivating and scalable.

Logo Requirements
Works in both dark and light mode.
Versatile for app icons, website, social media and merch.
Include logomark (icon) + logotype (wordmark).
Legible at small sizes.

Colour & Typography
Flexible — looking for designer recommendations. Palette should allow strong contrast and modern appeal. Typography should be bold and confident.

Use Cases
App, website, social channels, app store icon, pitch decks, and possible merch (t-shirts, bottles, caps, supplements).

Target Market(s)

Fitness-minded people aged 18+. Beginners to intermediate users mainly, but adaptable for advanced. They want clarity, simplicity, and results without the overwhelm.

Logo Text

SetReps

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean and minimal, leaning towards darker UI design but must also work on light backgrounds. Avoid cliché “neon fitness” looks unless reimagined in a modern way. Should feel fresh, motivating and scalable.