• US$150

• 250 designs

• 105 designers

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Logo Design Brief

1. Background
The Community Health Insurance Association (CHIA) is a national organization dedicated to supporting and aggregating community health centers across the country. CHIA’s mission is to strengthen community healthcare by providing innovative insurance solutions, shared resources, and advocacy that empower health centers to better serve their patients and communities.

2. Objective
The goal is to create a modern, professional, and approachable logo that reflects CHIA’s commitment to community, collaboration, health, and nationwide reach. The logo should be versatile enough for use across digital, print, signage, and promotional materials.

3. Target Audience
Community health center leadership and staff
Policy makers and healthcare advocates
Insurance carriers and industry partners
Patients and communities served

4. Brand Personality & Keywords
Collaborative
Trustworthy
Inclusive

Innovative
Nationwide / far-reaching
Health & well-being

5. Design Considerations
Style: Clean, modern, approachable.
Colors: Health-focused palette (blues, greens, with optional warm accents for community).
Typography: Bold, readable sans-serif (professional yet approachable).
Imagery & Symbolism:
Community and connection (circles, hands, abstract people, linked shapes).
Health and care (subtle cross, heart, shield, or leaf).
Nationwide reach (abstract globe, network, or horizon element).
Scalability: Logo must be recognizable at small sizes and adaptable for different formats.

6. Deliverables
Primary logo (full color)
Black & white and single-color variations
Horizontal and stacked versions
Favicon / simplified icon

7. Inspiration
Logos from healthcare associations, national networks, and collaborative nonprofits. Clean, symbol-driven design that balances professionalism with warmth.

Target Market(s)

Community Health centers across America

Industry/Entity Type

healthcare - community health centers

Logo Text

CHIA

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• full name in addition to just acronym