Logo lettering for rebranding from “heymeet” to “Meetingatelier”
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This customer received 141 logo designs from 46 designers. They chose this logo design from JohnnyCactus as the winning design.
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Logo Design Brief
We are currently developing the “heymeet” brand (www.heymeet.de) into “Meetingatelier.de” – a stylish, inspiring space for meetings, workshops, and creative collaboration.
Since “Meetingatelier” is a new word, the question arises:
How can the lettering be designed to be optimally legible – as one word, with a hyphen (“Meeting-Atelier”) or in a graphically separated form (e.g. period, line break, color separation)?
Brand character:
New: Meetingatelier.de -> High-quality, modern, quiet - Creative, clear, open
Updates
Niedrige Designer-Teilnahme
Target Market(s)
Business customers, teams, coaches, creative professionals
Logo Text
Meetingatelier – Ihr Meetingraum mit Atmosphäre
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Pandera
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Serious and modern design; focus on readability + creative independence
Nice to have
- A typographically strong solution that balances readability and brand impact. Versions with and without hyphens, alternatively with periods or other separating elements. High-quality, flexible use (website, sign, door, print).
Should not have
- no comic look