Power of contrast — a logo that balances heat & cold, science & self

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This customer received 321 logo designs from 124 designers. They chose this logo design from GeekGroup as the winning design.
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Logo Design Brief
The Contrast Lab is a modern wellness space built around contrast therapy — the powerful combination of heat and cold to enhance recovery, longevity, and overall well-being.
We go beyond basic sauna and cold plunge to offer a full spectrum of options to get hot and cold. Our facility includes:
A large communal hybrid sauna (traditional + infrared)
An infrared movement room (i.e., an empty sauna) for hyperthermic training
Hot soaks, a cold float bed, and a polar room
Red light therapy booths, compression boot stations, and acoustic vibration plates
InBody 970S professional body composition analysis
Salt generators for enhanced air and recovery benefits
We’re not a spa — we’re a science-backed wellness lab for people serious about performance, recovery, and health — but we also want our brand to feel inviting, warm, and human.
We need a logo that captures our core concept of contrast — hot and cold, science and self, strength and calm.
It should feel serious but approachable — science-based, but not clinical.
Modern and clean, not corporate or “tech”
Avoid feeling like a yoga studio or day spa while still being warm and welcoming
Represent balance, energy, and transformation
Target Market(s)
Athletes looking to recovery from hard training and optimize performance + wellness seekers
Industry/Entity Type
Athletic recovery & wellness
Logo Text
The Contrast Lab
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- spa vibes, yoga poses, bodies, obvious/literal interpretations like an HVAC company