• US$150

• 215 designs

• 92 designers

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Logo Design Brief

We’re launching a cutting-edge pet wellness brand that uses science-backed peptides to help dogs (and potentially other animals!) live healthier, happier, longer lives. The brand is called PUPPY TIDES - though we’re also playing with the idea of PET TIDES to expand beyond dogs.

We want a modern, minimal logo that feels fresh, clean, and premium - without being clinical or cold. Think soft, inviting, and wellness-forward with a touch of playfulness.

Color inspiration: pastels like pistachio green, light pink, butter yellow, baby blue, lavender - something that feels calm and trustworthy yet alive.
We love clever use of negative space, simple line work, and balanced shapes.

Design Direction:

Modern + minimal (less is more)

Pastel color palette (not bold or harsh)

Incorporate pet elements subtly (not a full cartoon dog)

Negative space is highly encouraged

The logo should look great on packaging, supplements, and social media

What We Don’t Want:

Overly literal designs (no cartoon dogs or bones)

Corporate or sterile “medical” vibes

Harsh primary colors or gradients

Bonus Points If:

You create a design that could work equally well for PUPPY TIDES and PET TIDES - we’re still deciding which direction to take the name.

Logo Text

Puppy Tides