• €110

• 222 designs

• 106 designers

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Logo Design Brief

Briefing for the logo design for Gerald Novak's real estate financing service

Objective The logo should reflect the core competence and values of Gerald Novak as an experienced, trustworthy expert for real estate financing in Vienna. The focus is on seriousness, clarity and individual support.

**Target group The target group includes private individuals and investors who are looking for real estate financing between €600,000 and €900,000 (or €350,000 - €700,000 for smaller financing) in Vienna and the surrounding area. It is primarily aimed at families, professionals and investors aged between 30 and 60 who value professionalism, individual advice and an uncomplicated process.

Messages that the logo should convey

trust and competence from 20 years of experience
access to a strong network of over 30 banks
individual and transparent advice on all aspects of real estate financing
Requirements for the design

Color scheme: Subtle, serious colors (for professionalism and trust) combined with an accent tone that signals value, such as gold or dark gray.

Typography: Modern, clear, easy to read - no playful fonts. The font should work equally well for digital and printed media.

Target Market(s)

B2C Real Estate buyer in Vienna

Industry/Entity Type

Real Estate financing

Logo Text

Gerald Novak - Immobilienfinanzierungen

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Logo styles of interest

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Font styles to use

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Colors

Designer to choose colors to be used in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Icon with initials GNI

Nice to have

• let your creativity run wild

Should not have

• No playful or abstract depictions that could suggest trivialization or a lack of seriousness. No cliché images of luxury, no classic bank symbolism such as dollar signs or gift ribbons.

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