• US$150

• 306 designs

• 113 designers

---

Logo Design Brief

OPEN TO CREATIVITY!

I am looking for a new logo and color scheme. Next, I can move forward with creating cards, vehicle wraps, and other materials.

Residential HVAC and appliance company in Florida. Service, Sales, Installation, Indoor air quality. We do everything a typical HVAC company does, but we also service and repair home appliances. (Hard to market the two, I know)
The company is being run and taken over by the second generation. (Me - women led) Much-needed revitalization after being in business for nearly 40 years. Not adapting with the times and in the era of YouTube & DIY, the business is struggling. The business name is fairly known in the area, but I want to make it clear by the rebrand that this IS a new generation of the company, and we have a purpose that stands out from others.
My passion is helping others - not air conditioning. However, I've been in the industry my entire life. I want the company and its employees to be rooted in the community, but its ultimately still a business. Through its success, I can do more.

My goal for the logo is
1) Have nothing with the typical HVAC sun and snowflake, snow and ice, red white and blue flags...
2) Caring, positive, renewed, community vibe
3)A design that pops and catches your attention but still ties into #2.
4) A color scheme I can use across all platforms for consistency.
5) Be clear that we are a home service company

To help get a feel for what i'm looking for...
Mission Statement
A second generation, building on our family’s legacy — redefining comfort in your home with passion, innovation, and a commitment to strengthening our community.

Vision Statement
To be the trusted name in home comfort — enriching lives, empowering our community, and inspiring the next generation through innovation and care.

Tagline
Rooted in legacy, driven by community.

Target Market(s)

homeowners

Industry/Entity Type

Residential HVAC & Appliance service, sales and installation

Logo Text

RADCO AIR CONDITIONING & APPLIANCE

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Caring, positive, renewed, community vibe - A design that pops and catches your attention but still ties into #2. - Doesn't have to be bright colors to pop - A color scheme I can use across all platforms for consistency. - Be clear that we are a home service company

Should not have

• Have nothing with the typical HVAC sun and snowflake, snow and ice, red white and blue flags...