• C$150

• 238 designs

• 87 designers

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Logo Design Brief

Company Overview:
RBI Group of Companies is a diversified parent organization with holdings in real estate development, construction, and hospitality. We own and operate several sister brands, including:
(don't do a very major change so that bran dlooks completely different, use the same colours in the existing logo )

* Jayen Properties – a real estate development group, using a clean geometric hexagon-based icon.
* PHI Hotel Group – a hospitality group with a modern, elegant, curved icon.

RBI is the umbrella brand that represents stability, trust, professionalism, and long-term growth.

Project Objective:
Revamp the RBI Group of Companies logo to create a modern, chic, minimal, and premium brand identity while maintaining a strong, corporate presence.

The new logo should feel aligned with the Jayen and PHI logos - similar visual sophistication - yet remain distinct as the parent brand.

Deliverable:
Version 1 - Logo with icon (Icon + RBI + Group of Companies)
* A new icon for RBI
* Wordmark: “RBI”
* Second line: “Group of Companies”

Version 2 - Logo with no icon (RBI + Group of Companies)

Final logo should work in:
* Full color - Blue and Black
* Black
* White
* Small digital applications
* Print and signage

4. Design Direction:
Overall Style -
* Minimal
* Geometric or linear (box - square/rectangle)
* Premium and timeless
* Clean lines with smart use of negative space
* Icon + text layout
* Give more horizontal and vertical version of the logo

Icon Exploration:
We are open to creative interpretations, but prefer non-literal concepts.
The icon may be inspired by:
* Structure / framework
* Growth / elevation
* Interconnection
* Abstract geometric forms
* Modern petals or rotational symmetry
* Minimal shapes that convey stability + sophistication
Avoid: overly literal symbols (hammers, buildings, roofs, arrows), anything cartoonish, or generic clip-art–style icons.

Typography:
* Use a strong, refined serif for “RBI”
* Should feel premium, stable, and corporate
* “Group of Companies” can be clean sans-serif, or modern minimalist

Color Palette:
* Primary RBI color: RBI Blue – in existing logo
Black or charcoal for typography
White background
* No gradients or double lines

Assets attached:
* Existing RBI Logo
* Jayen Properties logo
* PHI Hotel Group logo

Target Market(s)

industry professionals

Industry/Entity Type

Real estate development/construction/hospitality

Logo Text

RBI Group of Companies

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• clean, chic and modern look

Should not have

• No gradient, double line, playful characters

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Files

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