• US$250

• 191 designs

• 77 designers

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Logo Design Brief

Hello dear friends,
Today we are beginning the development of the main logo for our new venue, created in a Japanese-inspired style.

Our task: to design an interesting, stylish logo with a slightly playful, charming touch.

We would like the main character of our brand to be the Fugu fish. Please pay attention to the reference image of the fish attached. You may use this reference or propose your own interpretation. We envision the fish as a cute, round “puffy” character — amusing but not overly cartoonish.

The name of our venue is Kai-Kan, which in Japanese means “the meeting place.”

A bit about the project

This logo will serve as the primary logo for the entire venue. Inside the space, we will have four separate rooms, each with its own branding:

Sando — Sandwich Bar

Gyoza Bar — serving hot dumplings and gyoza

Izakaya Beer Room

Secret Bar — focused on strong, crafted cocktails

Each concept will exist in its own room.
Later, we will create separate briefs for the branding of each of these zones.

For now, let us focus on the main logo.

After developing the logo, we will also need:

Stickers for food packaging — 3 colors and 3 illustrations (fish, beef, chicken)

Branded wrapping paper

Coffee cups

Sandwich boxes

These additional materials can also be developed with the selected designer.

Thank you all, and we look forward to your ideas!

Logo Text

KAI KAN

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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