• C$150

• 150 designs

• 78 designers

---

Logo Design Brief

Brand Name:
CALIBER

Industry:
Premium fitness apparel / lifestyle

Brand Essence:
Caliber represents integrity, high standards, discipline, wisdom, and quiet confidence.
This is a minimal, timeless, premium brand — not loud, aggressive, or hype-driven.
Think earned excellence, not ego.

Target Audience:
Men & women who value self-mastery, consistency, and holding themselves to a higher standard.

LOGO STYLE & DIRECTION
Clean, modern, minimalist
Strong typography (timeless sans-serif or refined serif)
Masculine but restrained
Premium and wearable
Suitable for apparel, embroidery, tags, packaging, and digital

Symbol / Icon Preference:
Abstract symbol inspired by a compass, star, and/or lion
Represents direction, integrity, guidance, standards, perseverance
Geometric or simplified forms preferred
Avoid literal or aggressive imagery (no weapons, skulls, lions, etc.)
Ideally not a complete form, more of a sihouette from one side (once again, somewhat abstract - think of gymshark logo or old alphalete logo)

LOGO TEXT
CALIBER (all caps preferred)
Optional slogan (show versions with and without):
Raise the Standard

COLOR PALETTE
Black, white, neutral tones, off-blue hue could work
Logo must work perfectly in black & white first

AVOID
Loud, flashy, hype aesthetics
Gym-bro or influencer-style logos
Overly complex or trendy designs

DELIVERABLES
Primary logo (text + symbol)
Icon-only version
Black & white versions
Horizontal and stacked layouts

Final Note:
The logo should feel timeless and meaningful — something someone would proudly wear 10–20 years from now.

Logo Text

Caliber