• A$250

• 103 designs

• 33 designers

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Logo Design Brief

I also updated the brief where there was a inspiration photo of a embroided fish - if we can write the words WILDAF in that skeleton somehow, with some coloured shadows maybe? Or a fishing line underneath it circling the fish and swinging out?
Alternative option is a wolf or something fierce - Brand vibe:
Wild AF is a teen-focused fishing and outdoor apparel brand built around fishing, hunting, camping, boating, skulls, and that slightly unhinged outdoors energy. It’s not cute. It’s not corporate. It’s not trying to impress parents. It’s for teens who live outside, smell like sunscreen and bait, and think “going feral” is a lifestyle choice.

Target audience:
Teens roughly 12–18. Outdoors kids. Fishing tragics. Boat kids. Campfire kids. The ones who would rather be knee-deep in water or mud than sitting inside. They want gear that feels tough, cool, and a bit rebellious without looking try-hard or cringe.
Want to also be able to put this one a girls fishing shirt.

Style & tone:
• Dark, bold, slightly aggressive but still clean
• Edgy, not cartoonish
• Confident, not loud
• “Don’t mess with me” energy, but wearable every day
• Feels like a fishing brand that crossed paths with surf/skate culture

Visual direction:
• Fishing and hunting influences without obvious clichés
• Minimal but impactful designs
• Logos that work embroidered on hats and printed small on shirts
• Think modern, sharp, and masculine-leaning but still unisex
• No cheesy fish jumping out of water. No camo overload. No dad-brand energy.

Typography:
• Strong, bold fonts
• Could lean slightly vintage
• Easy to read at small sizes
• “Wild AF” should feel iconic, not novelty

Colour palette:
• Designed to look good dirty, sun-faded, and worn hard

What the logo should say without words:
“I fish. I hunt. I’m outside. I don’t care what you think"

Overall goal:
Create a logo teens actually want to wear because it feels tough, cool, and slightly feral. Something they’d choose over mainstream surf brands. A logo that looks just as good on a fishing shirt as it does on a hat, sticker, or boat decal.

Target Market(s)

Teens & Outdoor enthusiast.

Industry/Entity Type

Fishing/Hunting/Boating/Farming

Logo Text

Wild AF

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I like the skelton fish design that looks like embroided as a guide. I also updated the brief where there was a inspiration photo of a embroided fish - if we can write the words wildaf in that skeleton somehow, with some coloured shadows maybe? Or a fishing line underneath it circling the fish and swinging out?

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Files

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