• US$520

• 85 designs

• 18 designers

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Web Design Brief

Website Redesign Brief – AsphaltLeadGeneration.com

I am looking to fully redesign AsphaltLeadGeneration.com, a niche lead-generation website owned by Quick Leads, a company with nearly 15 years of experience generating high-quality, exclusive leads for asphalt contractors. This website is built specifically for asphalt contractors and is not a generic marketing agency site. The primary goal of the website is conversion — driving phone calls, form submissions, and booked strategy calls from contractors who are actively looking for better leads.

The target audience is asphalt contractors who are results-driven, ROI-focused, and often frustrated with low-quality or shared leads. The design should immediately communicate specialization, credibility, and trust. Visually, the site should feel strong, industrial, and contractor-focused with dark asphalt-style colors (charcoal, black, dark gray) paired with high-contrast accent colors like our logo provided. The site must be modern, easy to scan, and mobile-first, with prominent calls to action, tap-to-call functionality, and short lead forms placed throughout the site.

The website should include professionally designed layouts for the following pages: Home, How It Works, Services / What We Do, Why Choose Us, Service Areas (nationwide), Blog, and Contact / Get Leads. Key differentiators that should be visually highlighted include our asphalt industry focus, hyper-local targeting, dynamic location-based website content, proprietary Geo-ID targeting, and exclusive leads (not shared).

The blog page is important and should be designed to support long-term SEO and authority building. It should include a clean blog listing layout and an individual post layout that is easy to read, uses strong typography, and includes CTA sections within or after blog posts. Blog content will focus on asphalt marketing tips, local SEO, Google Ads, and industry insights, so the design should support both content and lead capture.

Designers must deliver the complete website code upon completion of the project. The final deliverable must be a fully custom website design with clean, organized code that can be deployed and edited independently after handoff.

Target Market(s)

Asphalt contractors / Asphalt companies

Industry/Entity Type

Marketing

Coding

Coded - Design and coding required

Number of Pages Required

5+ page

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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