• €140

• 86 designs

• 20 designers

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App Design Brief

Project Description

We are looking for a professional graphic designer to redesign our App Store screenshots for our iOS app Vaxy, a personal vaccination record app.

The goal is to significantly improve App Store conversion by creating screenshots that look:
• Clean
• Trustworthy
• Modern
• Medical but friendly
• Suitable for parents and older adults

Our current screenshots feel too “developer-like.” We want to match or exceed the visual quality of top competitors in this category.

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About the App

Vaxy helps people:
• Store all their vaccinations in one place
• Upload and scan vaccination proofs. Vaxy automatically recognizes vaccines from photos, making imports fast and effortless.
• Receive reminders for boosters and expiring vaccinations
• Manage profiles for family members
• Export records (PDF) for school, work, or travel

Target users:
• Parents (tracking children’s vaccinations)
• Adults 45+
• Travelers
• Caregivers

This is not a children’s app — it’s a serious health utility that must feel reliable and credible.

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Target Audience

Primary:
• Parents
• Older adults (45+)

Secondary:
• Travelers
• Caregivers

Design should feel:
• Calm
• Reassuring
• Clear
• Easy to understand at a glance

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What We Need

1. App Store Screenshot Designs
• iPhone and iPad format (Apple App Store guidelines)
• Approx. 5–7 screenshots
• Focus on benefits, not features
• Short, strong headlines
• Clean UI framing

Important:
These screenshots are marketing visuals for the App Store.
They do NOT need to reflect the app UI 1:1.
You may crop, frame, abstract, or stylize the app screens to improve clarity and conversion.

2. Editable Figma File

This is very important.

All text in the screenshots must be:
• Easily editable in Figma
• Not baked into images
• Structured so we can localize into multiple languages (EN, NL, DE, FR, ES)

Think:
• Text layers
• Components
• Smart layout for longer translations

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Style & Visual Direction

We like:
• Clean gradients
• Vaxy orange / trustworthy colors
• Real people (optional but preferred)
• Subtle medical cues (e.g. bandage / plaster on arm)

We specifically like the first screenshot of this competitor:
👉 https://apps.apple.com/us/app/immunization-record-vaccy/id1539910324
(The woman with a bandage on her arm works very well.)

We want a similar level of polish, but not a copy.

We strongly encourage designers to explore two visual directions:
• A safe, refined direction closely aligned with the current app UI
• A more conceptual / aspirational direction focused on trust, peace of mind, and emotional reassurance

We are open to combining the best elements of both.

Color guidance:
Vaxy’s brand color is orange.
Designs should feel medical and trustworthy, but must remain clearly aligned with our brand.
Avoid switching to generic blue-only medical palettes.

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What We Don’t Want
• Overly playful or childish designs
• Overloaded screens
• Technical / developer-style visuals
• Stock images that feel fake or cheesy

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Deliverables
• App Store screenshot designs (iphone and ipad)
• Fully editable Figma file
• Clear text hierarchy
• Ready for localization

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Success Criteria

Primary goal:
Increase App Store page conversion (install rate).

A successful design:
• Looks immediately trustworthy
• Clearly communicates value in <3 seconds
• Feels competitive with top health apps
• Improves App Store conversion


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References

Our app (current version):
https://apps.apple.com/us/app/vaxy-vaccination-record/id1229465470

Competitor we admire visually:
https://apps.apple.com/us/app/immunization-record-vaccy/id1539910324

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Extra Context (Optional for Designers)

This app already has:
• 200k users
• Active international expansion
• Paid subscriptions

This is not a hobby project — we are investing in quality.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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