• US$165

• 201 designs

• 115 designers

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Logo Design Brief

Core Idea:
A stylized, contemporary anchor serves as the central mark. The anchor represents:
- Stability
- Strength
- Reliability
- Guidance through uncertainty
The design is minimal and geometric, avoiding nautical clichés. The anchor is abstracted into clean lines and balanced proportions, giving it a strategic, modern feel.
Visual Elements:
Primary Symbol
- A simplified anchor shape with smooth, modern curves or angular geometry.
- The anchor’s vertical stem subtly echoes an upward trajectory—hinting at growth and strategic elevation.
- The crossbar may be integrated into a subtle “B” shape or left clean for a more universal symbol.
Color Palette:
Navy Blue (Primary)
- Represents trust, professionalism, intelligence, and stability.
- Used for the main anchor form and primary typography.
- Suggested shades:
- #0A1F44 (deep, authoritative navy)
- #112B4A (slightly softer, modern navy)
Orange (Accent)
- Represents innovation, energy, and forward momentum.
- Used sparingly to highlight motion or spark—such as:
- A rising arc above the anchor
- A small directional element
- A highlight within the anchor form
- Suggested shades:
- #F47A20 (bold, energetic orange)
- #FF8C42 (warm, modern orange)
Neutral Support
- Cool gray for backgrounds or secondary text: #E5E7EBPrimary Typeface
A strong, modern sans‑serif that conveys clarity and confidence. Examples (designer may choose final):
- Inter
- Montserrat
- Avenir Next
- Gotham
“Ballast” should appear slightly heavier or bolder than “Strategies” to emphasize the brand’s core identity.
Secondary Typeface
A clean serif or semi‑serif may be used in extended brand materials to reinforce heritage and credibility, but the logo itself should remain sans‑serif for modernity.
Brand Personality Reflected in the Logo
The final mark should communicate:
- Grounded expertise (anchor, navy)
- Strategic momentum (orange accent, upward cues)
- Modern clarity (minimal geometry, sans‑serif type)
- Approachability (warm accent color, clean lines)

Target Market(s)

New clients

Industry/Entity Type

Public affairs

Logo Text

Ballast Strategies

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.