• US$590

• 224 designs

• 90 designers

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Logo Design Brief

We are updating our long-standing annual fishing trip logo to celebrate its 10th Anniversary milestone. The existing logo carries strong sentimental value and has been used for years across embroidered apparel, engraved glassware, mugs, letterhead, and gift packaging.

This project is a refinement and modernization — not a complete redesign. We want to preserve the core identity, recognizable elements, and overall spirit of the current logo while elevating it to feel more polished, balanced, and timeless.

A key objective is to thoughtfully and creatively incorporate the 10th anniversary into the design. This could be through “10 Years,” “10th Anniversary,” Roman numeral “X,” a badge element, or another tasteful solution. The anniversary integration should feel premium and intentional, not like an afterthought.

Because the logo will continue to be embroidered and engraved, it must translate cleanly into single-color applications and work at small sizes. Simplicity, clarity, and strong line work are essential.

The goal is a commemorative evolution of the brand — something celebratory, refined, and modern that still feels authentic to the original design.

Industry/Entity Type

Personal annual fishing trip

Logo Text

See attached

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clearly modernized and refined version of the existing logo Strong visual connection to the original design Prominent but tasteful integration of the 10th anniversary Works in one-color and two-color formats Embroidery-friendly (clean lines, no tiny details) Engraving-friendly (solid fills, no gradients) Delivered in vector format (AI or EPS), and other standard file types (PDF, jpeg, TIFF, PNG)

Nice to have

• Creative anniversary badge or emblem variation Subtle premium feel (heritage, timeless aesthetic) Mockups on apparel or glassware Alternate simplified version optimized for small embroidery Option where the 10th anniversary can be removed in future years

Should not have

• Complete redesign that loses original identity Overly complex or intricate detailing Thin lines that won’t embroider well Gradients, shadows, or effects that won’t engrave properly Trendy design elements that may date quickly Anniversary element that feels like it was “tacked on”

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Files

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