By The Root
Logo Design Brief
By The Root is a premium, plant-powered hair growth brand focused on scalp health as the foundation of beautiful hair. We believe real transformation starts at the source... the root. This is not trend-driven haircare. This is intentional, ritual-based, results-focused care.
Demographic: Women 25–45 (core), wellness-conscious, ingredient-aware, aesthetically driven
Market Position:
- Between clinical hair growth brands and soft clean-beauty brands.
- More emotional than clinical brands
- More refined than crunchy natural brands
- More intentional than mass-market hair oils
If By The Root were a person:
- Calm but confident
- Knowledgeable but not preachy
- Grounded
- Intentional
- Elevated
- Ritual-focused
- Quiet luxury
Logo Text
By the Root