• €120

• 5 days left

• 29 designs

• 7 designers

Web Design Brief

ScoutingDesk is a professional football scouting report generation software.
It is a standalone desktop application that allows football clubs, agencies and players to generate structured, executive-level A4 PDF scouting reports.
This is NOT:
a betting platform
a fan website
a football news blog
a SaaS subscription platform
This is a premium document-generation software tool designed for professional use inside football organizations.
The brand must reflect:
• Structure
• Authority
• Precision
• Professionalism
• Trust
• Executive-level quality
Think consulting firm, performance analysis tool, structured business software.
Not flashy sports media.
What We Need
We are looking for:
1️⃣ Logo Design
2️⃣ Full Brand Identity System
3️⃣ Marketing Website UI/UX Design
(Development is NOT included in this job.)
Important Product Context
ScoutingDesk is sold as a one-time purchase software package.
After purchase: • Customers download the software
• Install it locally
• Generate reports offline
There is no recurring subscription.
There is no SaaS login platform.
The website is a marketing and purchase website only.
1️⃣ Logo Design
The logo must:
• Be professional and timeless
• Work in both light and dark backgrounds
• Be scalable (website header, app icon, favicon)
• Avoid cliché football logo styles (no shields, mascots, flashy emblems)
• Feel modern, clean, and strong
We prefer:
• Clean typography-based logo
• Minimal symbol integration
• Strong visual balance
• Suitable for software branding
Name:
ScoutingDesk
Optional tagline:
The leading platform for professional football scouting reports
Deliver:
• Full logo
• Icon-only version (for desktop app icon)
• Light & dark variations
2️⃣ Brand Identity System
We need a structured design system that supports:
• Marketing website
• Desktop application UI
• PDF report previews
Please define:
• Primary color palette
• Secondary color palette
• Accent colors
• Typography system (professional, highly readable)
• Heading hierarchy
• UI styling guidelines
• Light mode & dark mode principles
The design must feel:
• Minimal
• Grid-based
• Clean
• Premium
• Corporate
Avoid:
• Neon colors
• Heavy gradients
• Overly sporty visuals
• Gaming aesthetics
3️⃣ Marketing Website Design (UI/UX Only)
We need full website design in Figma for:
• Homepage
• Product Overview
• Packages Page (Club / Agency / Player)
• How It Works
• Demo Section
• FAQ
• Contact
• Purchase / Download Page
Design must include:
• Hero section
• Feature explanation sections
• Structured benefits
• Product screenshots placement
• Pricing comparison layout
• Clear call-to-action areas
• Professional footer
Responsive design required (Desktop-first, mobile adaptation).
Important:
Content copy will be provided by us.
Designer focuses on layout, structure, hierarchy and visual design.
Target Audience
• Professional football clubs
• Scouting departments
• Player agencies
• Semi-professional and professional players
This is primarily B2B, with some B2C.
Style Direction
We are looking for:
• Strong typography
• Balanced whitespace
• Structured layouts
• Subtle but confident use of color
• Professional photography (if used)
• Premium software feel
The website and brand must feel trustworthy and high-level.
Deliverables
• Logo files (AI, SVG, PNG)
• Brand guideline document (PDF)
• Figma file with full website UI
• Icon assets (app icon, favicon)
• Color and typography system

Updates

Need extra days to review