VALLENTUNA Framåt
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Logo Design Brief
Design a clean, modern logo for “VALLENTUNA Framåt” — a local direct-democracy movement focused on citizen power, transparency, and progress.
Project name: VALLENTUNA Framåt
What we need: A simple, modern logo system:
a standalone icon/symbol, 2) a wordmark, and 3) combined lockups (horizontal + stacked).
About VALLENTUNA Framåt
We are a local political movement that wants to reduce polarized party politics and bring decisions closer to people. Our tone is constructive, inclusive, and future-oriented — focused on practical solutions for Vallentuna.
What “Framåt” means
“Framåt” means Forward. For us it represents progress, momentum, and future-ready solutions — moving Vallentuna ahead in a positive way. It also signals participation and inclusion: more people should be able to influence decisions, with greater openness and transparency.
What Direct Democracy means (in our context)
Direct democracy means citizens have more frequent influence on decisions than voting once every four years. Instead of handing over full power to party structures, people can take part in decision-making on key issues through regular voting/participation, increasing transparency and accountability. (Think: more citizen involvement, more openness, less “closed-room politics”.)
Desired look & feel
We want a logo that communicates:
Trust, participation, transparency, community, progress
Modern, clean, timeless (not trendy, not messy)
Please aim for:
Minimal design with clear shapes
Icon that works alone (social media avatar, app icon, sticker)
Modern sans-serif typography (legible)
Avoid:
Looking similar to existing Swedish party logos
Too many details, gradients/3D, “clipart” style
Aggressive political imagery
National flags, crowns, state/emblem aesthetics
Colors
Open to suggestions. Prefer one strong primary color + one accent. Colors that feel trustworthy and forward-looking (often blue/green/teal) are welcome, but we’re open to smart alternatives.
Optional bonus: Mini brand kit (palette with HEX codes, font suggestion, 1–2 quick mockups such as a social media avatar/banner).
Logo Text
VALLENTUNA Framåt
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.