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BCL Electrical – Fridge Magnet & Letterbox Leaflet
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This customer received 36 flyer designs from 8 designers. They chose this flyer design from debdesign as the winning design.
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A$100
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36 designs
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8 designers
Flyer Design Brief
Overview
We are a local electrical contractor based in Gooseberry Hill in the Perth Hills (Western Australia).
We are looking for a designer to create:
1️⃣ A fridge magnet design
2️⃣ A matching letterbox leaflet (A6 or DL)
The goal is to create clean, professional marketing that feels local and trustworthy, not flashy advertising.
The designs must feel like a high-quality local trades business, appealing to homeowners in suburbs such as:
Kalamunda
Gooseberry Hill
Lesmurdie
Walliston
Pickering Brook
Design Style
The design should feel:
✔ Local
✔ Authentic
✔ Professional
✔ Trustworthy
✔ Clean and simple
NOT:
✖ Cheap advertising
✖ Overly flashy
✖ Busy or cluttered
Think premium local tradesman, not mass marketing.
Branding
Use our brand colours inspired by our van:
Primary colours
Navy Blue
White
Accent colour
Yellow / gold highlight
Design should match the look of our work van branding.
Images Provided
We will provide:
✔ Company logo
✔ Photo of our branded van in the Perth Hills
The van photo should be used in the leaflet design to reinforce our local presence.
Fridge Magnet Design
Size suggestion:
90mm x 55mm
Purpose:
Homeowners keep this magnet so they can easily call a trusted electrician.
Must include:
BCL Electrical Contracting
Local Perth Hills Electrician
Based in Gooseberry Hill
Phone number (large and clear)
📞 0438 841 308
Services:
• Fault finding
• Switchboard upgrades
• Lighting & power
• Ceiling fans
• Smoke alarm compliance
Also include:
⭐ 110+ Google Reviews
Website:
www.bclelectrical.com.au
Design should be very simple and easy to read from across a kitchen.
Leaflet Design
Size options:
A6 or DL
Purpose:
Letterbox drop marketing in Perth Hills suburbs.
Front Side
Headline:
WE'RE WORKING IN YOUR AREA
Subtext:
Local electrician based in Gooseberry Hill
Include:
✔ Photo of our van
✔ BCL logo
✔ Key services
Services:
• Fault finding
• Switchboard upgrades
• Lighting & power
• Ceiling fans
• Smoke alarm compliance
Call to action:
📞 Call Brandon – 0438 841 308
⭐ 110+ Five-Star Google Reviews
Back Side
Headline:
Your Local Perth Hills Electrician
Servicing:
Kalamunda
Gooseberry Hill
Lesmurdie
Walliston
Pickering Brook
Short message:
Reliable electrical work across the Perth Hills.
Call Brandon
📞 0438 841 308
Website:
www.bclelectrical.com.au
EC11509
Target Audience
Homeowners in the Perth Hills aged 35–70.
Many homes are older properties and often need electrical upgrades, repairs and safety work.
Design should appeal to homeowners who value reliability and local service.
Deliverables
Designers must provide:
✔ Print-ready files
✔ Editable source files
✔ High resolution files
For:
Fridge magnet
Leaflet front and back
Final Notes
This design should communicate:
✔ Trusted local electrician
✔ Established business
✔ Professional service
✔ Easy to contact
The goal is to create marketing people will keep, not throw away.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
