• US$110

• 7 designs

• 3 designers

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Logo Design Brief

Blue Tuna Spearfishing is developing a minimalist symbol logo that can function as a secondary brand mark across apparel and accessories. This icon will complement the primary Blue Tuna Spearfishing logo and serve as a compact visual identifier for the brand.

The symbol should reflect the freedive spearfishing lifestyle and integrate subtle references to the brand through letterforms or ocean-related elements. The design should be clever, simple, and recognizable, with strong balance and geometry so it works well at very small sizes.

This icon will primarily appear on:

The back of hats

Sleeve cuffs of shirts

Chest hit on apparel

Inside larger logos

Small woven labels or tags

Equipment branding

The mark should feel modern, bold, and timeless, representing the precision, and ocean connection of freedive spearfishing.

Design Direction

The symbol should subtly incorporate one or more of the following elements.

Brand Letter Concepts

BT

BTS

Interlocking or abstracted letterforms

Letterforms hidden within shapes

Spearfishing / Ocean Concepts

Fish silhouette

Tuna tail

Speargun shaft

Trident

Freedive fins

Anchor (we have previously used anchors in our branding)

These elements should not look literal or cartoonish. Instead, they should feel abstract, geometric, and integrated into a single clever mark.

Design Requirements

Black and white only

Must invert cleanly for light or dark garments

No gradients

No thin details that disappear at small sizes

Must work at 1–2 cm embroidery scale

Strong silhouette recognition

Balanced proportions suitable for embroidery, screen print, and woven labels

Style References

The icon should feel similar in philosophy to marks used by premium outdoor brands like:

Salty Crew
Kalletka
Patagonia

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Files

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