• US$150

• 3 days left

• 37 designs

• 17 designers

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Logo Design Brief

🎯 Overview
We are building a lifestyle cap brand inspired by party culture, drinks, and social energy.

This project is to find both a perfect name + logo for the brand. The first concept we have is: I.D.E.A. (International Drinking Enjoyers Association) but feeel free to explore names of your own creation.

The brand needs to be fun, bold, collectible, and slightly ironic, but always stylish and wearable.
This is NOT a cheap “party gag” brand — think:
👉 streetwear + nightlife + premium embroidery

🍻 Core Concept
Each cap represents a drink, moment, or phrase from party culture:
• Drinks: Beer 🍺, Whiskey 🥃, Tequila 🌵, Rum 🌴, etc…
• Drinking games: Beer pong 🏓, Flip the cup, Cards, etc..
• Iconic drinking related moments and phrases like “Una no es ninguna” or “Sip Happens”
The goal is to create a collection people want to collect, not just one cap. Also, a “Team” concept could be fun, where people buy their favorite drink’s cap.

💬 Tone & Personality
• Fun but not childish
• Confident, social, slightly rebellious
• Feels like:
o “epic nights with friends”
o “awesome party stories”
o “legendary moments”

🏆 Goal
Create caps that:
• People WANT to wear (not just joke items)
• Deserve to be limited edition drops
• Can become viral / collectibles

🌎 Bilingual / Cultural Relevance (Very Important)
The brand should feel natural and relatable in both Spanish and English.
We are primarily targeting Latin American markets, but we want the brand to scale globally — especially into the U.S. and international audiences.

Some cap concepts below for reference :) It would be ideal if the logo can be added as a patch/rubber/embroidery on the side of the cap

Industry/Entity Type

Streetwear clothing

Logo Text

IDEA

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo should work for a lot of color combinations or be able to change depending on the caps designs

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Files

Download all files - 5.3 MB