Medical dermatology and aesthetic practice. Focusing in natural enhancement of a persons beauty.
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Graphic Design Brief
Logo for my new medical aesthetic business. Company name: Skin Theory Aesthetics
Dermatology based clinic with natural youthful results. Focused on regenerative holistic approaches to anti aging. Led and owned by a Nurse Practitioner.
More dermatology clinic than spa. Editorial beauty brand. Soft white background, soft metallic gold( brushed gold not too yellow) accents and muted or sage green.
Even would consider a deeper green. I thought have the S T for Skin theory somewhere but doesn’t have to be. I would consider just “ Skin Theory Aesthetics” alone or with an ST above the words. Trying to avoid being to crest like in the logo. Circular or soft organic frame around the monogram. Brand name can be centered below. I don’t want it to feel overly trendy med spa feeling. No script fonts and not too cluttered.
I like thin line work for the design… thinking like skin, nature, softness not decoration.
Target Market(s)
Women in their 30’s -60’s seeking help maintaining a youthful appearance and healthy skin.
Industry/Entity Type
Medical Aesthetics/ skin care
Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ST and Skin Theory Aesthetics underneath
Nice to have
- Elegance, luxury feel, feminine but not overly soft.
Should not have
- Typical spa vibes, yellow gold or overly glamorous