Brand Identity Design — Logo & Color Palette for Eden Valley Institute of Wellness
Logo Design Brief
About Us
https://www.eden-valley.org/
Eden Valley Institute of Wellness is a physician-supervised residential lifestyle medicine center in Loveland, Colorado. Our flagship program guides guests through an immersive 14-day transformation experience — combining medical expertise, natural therapies, and whole-person care to help people take control of their healing from day one.
Brand Personality
Warm, trustworthy, and hopeful. Premium but deeply approachable. We speak to people who stand at a health crossroads and are ready to take control of their healing. Think sanctuary, not clinic. Think transformation, not treatment.
What We Need
We are looking for a complete brand identity package including a timeless logo and a cohesive color palette that will carry across our website, print materials, and guest communications.
Logo — Four Directions to Explore
We have four concepts we'd like explored. You are welcome to submit one or more, and we encourage bold, creative interpretation of each.
Butterfly / Transformation — Personal renewal and the journey from one state of being to another
Wings / Healing — A revamp of our current logo, which you can view on our website at eden-valley.org. We are open to a refined evolution of this direction — uplift, protection, and the freedom that comes from restored health
Heart + Hands / Compassion — Nurturing care and whole-person connection
Your Own Creative Direction — If none of the above speaks to you but you have a compelling concept that captures healing, transformation, and whole-person care, we welcome it. Surprise us — the right idea may be something we haven't imagined yet
What to Avoid
— Crosses integrated with nature or landscape scenes
— Rising sun or sunrise imagery
— Botanical or leaf-only concepts
— Corporate, cold, or overly clinical aesthetics
— Generic or clip-art style illustrations
— Trendy design that will feel dated quickly
— New age or spiritual mysticism imagery — this includes anything that evokes auras, chakras, energy fields, halos of light, third-eye symbolism, mandalas, lotus flowers, or cosmic and celestial motifs. Our brand is rooted in evidence-based medicine and a traditional faith foundation — the design should feel grounded, warm, and human, not mystical or esoteric
Logo Text
no text in logo