Brand Identity Design — Logo & Color Palette for Eden Valley Institute of Wellness
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This customer received 350 logo designs from 126 designers. They chose this logo design from RA-bica as the winning design.
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About Us
https://www.eden-valley.org/
Eden Valley Institute of Wellness is a physician-supervised residential lifestyle medicine center in Loveland, Colorado. Our flagship program guides guests through an immersive 14-day transformation experience — combining medical expertise, natural therapies, and whole-person care to help people take control of their healing from day one.
Brand Personality
Warm, trustworthy, and hopeful. Premium but deeply approachable. We speak to people who stand at a health crossroads and are ready to take control of their healing. Think sanctuary, not clinic. Think transformation, not treatment.
What We Need
We are looking for a complete brand identity package including a timeless logo and a cohesive color palette that will carry across our website, print materials, and guest communications.
Logo — Four Directions to Explore
We have four concepts we'd like explored. You are welcome to submit one or more, and we encourage bold, creative interpretation of each.
Butterfly / Transformation — Personal renewal and the journey from one state of being to another
Wings / Healing — A revamp of our current logo, which you can view on our website at eden-valley.org. We are open to a refined evolution of this direction — uplift, protection, and the freedom that comes from restored health
Heart + Hands / Compassion — Nurturing care and whole-person connection
Your Own Creative Direction — If none of the above speaks to you but you have a compelling concept that captures healing, transformation, and whole-person care, we welcome it. Surprise us — the right idea may be something we haven't imagined yet
What to Avoid
— Crosses integrated with nature or landscape scenes
— Rising sun or sunrise imagery
— Botanical or leaf-only concepts
— Corporate, cold, or overly clinical aesthetics
— Generic or clip-art style illustrations
— Trendy design that will feel dated quickly
— New age or spiritual mysticism imagery — this includes anything that evokes auras, chakras, energy fields, halos of light, third-eye symbolism, mandalas, lotus flowers, or cosmic and celestial motifs. Our brand is rooted in evidence-based medicine and a traditional faith foundation — the design should feel grounded, warm, and human, not mystical or esoteric
Updates
Need extra days to review
Target Market(s)
People with chronic disease condition
Industry/Entity Type
Health Care
Logo Text
no text in logo
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- just one simple concepts not more than 2 thoughts
Should not have
- too many concepts in the logo.