• £110

• 127 designs

• 80 designers

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Logo Design Brief

About the brand

Stick & Slay is a sticker brand for tweens aged 8 to 12.

The style should feel:

* Cool, bold and energetic
* Streetwear, graffiti and Y2K inspired
* Fun and cheeky, but not babyish
* Appealing to both boys and girls

What we want

Create a new logo concept for “Stick & Slay”.

The attached image is only for inspiration. Please do not copy it exactly.

We like the general feel:

* Graffiti / hand-painted lettering
* Bright colours
* Sticker-style icons
* High-energy composition
* Fun decorative elements like stars, splashes, crowns, lightning, smiley faces, etc.

But we are open to new layouts, new lettering, new icons and new compositions.

Important requirements

The logo must:

* Clearly say Stick & Slay
* Work for sticker packs, social media, packaging and merchandise
* Be readable at small sizes
* Feel cool to 8 to 12-year-olds
* Work on both black and white backgrounds
* Be suitable for print and vinyl stickers

Colour direction

We like bold colours such as:

* Mint
* Lime
* Purple
* Black
* Hot pink
* Neon yellow

But you can suggest a better palette if it fits the brand.

Please avoid:

* Designs that feel too girly
* Designs that feel too boyish
* Princess, glitter or babyish styles
* Corporate or clean business fonts
* Generic emoji or stock clip-art

What to submit

Please provide:

* 2 or 3 different logo concepts
* Colour version on black background
* Colour version on white background
* Simple one-colour version
* Short explanation of your design idea

Final winner should provide:

* AI or SVG vector file
* PNG files with transparent background
* Colour palette with HEX codes

Logo Text

Stick & Slay

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Files