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T-shirt Design Brief

*** Updated brief**** Changed text on back of tee****

Design Brief: 3rd Alarm Coffee Company Tee

I’m looking for an old-school vintage-style tee design inspired by vintage strongman images.

The design should feel vintage, archival — not modern gym or influencer-style.

Colour / Print Style
For print on a white tee
Very subtle faded fire engine red accents (minimal use only, almost secondary detail)
Distressed / worn print texture (slightly weathered, stamped feel)

Main text: “3rd Alarm Coffee Company”

Optional additional text if needed for balance;
'Since 2026'
'Sunshine Coast, QLD.'


Central image:
Vintage-style firefighter with a barbell or vintage strongman/fire fighter mash up. (see example images)
Fire engine red accents used within the image.

Front of Tee (chest print)
Small chest print
Text: “3rd Alarm Coffee Co”
Same vintage/stamped style as back, but minimal and clean
No imagery on front, just text

Thank you

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