Amazon InfraSec SPS Logo and Banner
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This customer received 245 logo designs from 88 designers. They chose this logo design from Andhieko as the winning design.
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Logo Design Brief
Project: Logo Design for Amazon Infrastructure Security - Security Products and Services (SPS) team
About Us:
We're a security team within Amazon Web Services. Our focus is physical and digital infrastructure security — including access control, security surveillance, and perimeter detection. We protect the systems and facilities that power cloud computing at scale.
What I Need:
- 1 primary logo
- 1 wide-format banner variation (for web headers, ~1200x300px)
Design Direction:
- Convey: security, protection, infrastructure, trust
- Motifs welcome: NO shields, NO locks, perimeter lines, circuit patterns, surveillance elements, forged security, globally encompassing
- Style: clean, modern, professional — no clip-art feel
- Minimal text — just "AWS SPS" or "AWS InfraSec SPS" integrated into the design
- The icon/symbol should carry meaning on its own without relying on text
Color Palette (strict):
- Primary: #232F3E (dark navy) and #FF9900 (orange — use sparingly as accent)
- Secondary: #FFFFFF (white) and #D5DBDB or #879596 (cool gray)
- No other colors
Usage Contexts:
- Wiki/intranet headers
- Slack/Teams avatars (must read well at 128x128px)
- Presentation slides (dark and light backgrounds)
- Printed swag: hoodies, hats, stickers
Deliverables:
- 2-3 initial concepts for review
- Final files: SVG (vector source), AI/EPS, PNG (transparent background, min 3000x3000px), PDF
- Color and monochrome versions
- A dark-background and light-background variant
UPDATE:
- AWS branding requirements are included in the uploaded picture "aws_branding"
- Any depiction of the words or brand "AWS" MUST FOLLOW BRANDING
- After feedback from team, please try to create a logo without a shield or lock
- Ideas include a forge, such as forging security, globally encompassing and related unique ideas
- Please exercise creative freedom to depict the team as you see fit
Target Market(s)
Reference project description
Industry/Entity Type
Information Technology Security
Logo Text
AWS SPS / InfraSec SPS / AWS InfraSec SPS
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Reference project description
Nice to have
- Reference project description
Should not have
- Reference project description