Palacete 10
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This customer received 8 brochure designs from 5 designers. They chose this brochure design from Custom A as the winning design.
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Brochure Design Brief
Executive Corporate Housing Presentation (B2B Mobility Asset)
We are creating a Corporate Serviced Residence Pitch Deck for international corporate clients (e.g. Accenture, global mobility teams, relocation departments).
The document is not a traditional real estate brochure. It is a B2B operational housing presentation designed for procurement, HR and corporate mobility decision-makers.
OBJECTIVE
The goal is to communicate:
Operational clarity
Corporate compliance readiness
Location feasibility
Building structure and usability
Executive-level accommodation standard
Reduced relocation and HR friction
DESIGN STYLE
The visual identity should be:
Clean corporate (McKinsey / Deloitte / Accenture style)
Minimalist, high whitespace
Structured and modular (not emotional storytelling)
Data + diagram driven
Subtle luxury (not hospitality marketing)
🚫AVOID
Real estate marketing style
Airbnb / hospitality visuals
Overly emotional language or lifestyle imagery
Cluttered property listings
Dense technical architectural drawings
KEY VISUAL ELEMENT
Strong emphasis on:
Simplified building diagrams (hotel-style mapping)
Flow-based visuals (how users move through the building)
Corporate icons (access, parking, units, workspace)
Modular information blocks
DESIGN INTENT
The document should feel like:
“A corporate mobility solution presentation”
not
“a luxury property brochure”
Document will be around 12 pages long, I will provide all text and pictures. Enclosed an idea of the desired style. It has to be possible to make changes in the document (PDF - change renders to pictures & change the company's name if needed)
Target Market(s)
International corporate clients
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.