• A$210

• 1 day left

• 124 designs

• 38 designers

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Graphic Design Brief

Brief

I'm looking for a design for an embroidered patch that will be sewn onto a trucker cap.

The brand is 3rd Alarm Coffee Company. We make coffee and apparel inspired by Australian fire station life and firefighter culture.

The humour is dry and understated rather than loud or over-the-top.

Style
Embroidered patch aesthetic
Bold, simple shapes
Clean enough to be recognised from a distance

The design
I'm interested in concepts around a dumpster fire, but not in a meme style. However I am open to other concepts with personality.

Think:
an old steel dumpster
flames
smoke
simple line work
a slightly weathered or vintage feel

The patch should include:
3rd Alarm Coffee Company

Please avoid
AI-looking artwork
Cartoon mascots
Skulls
Crossed axes
Maltese crosses
Fire helmets
Thin detailed line work that won't embroider well
Modern "tactical" aesthetics

For a reference please think:
YETI patches
Iron & Resin caps
howler brothers
Vintage service station logos

Imagine this patch on the front of a tan or black trucker hat sold by Patagonia, Iron & Resin or YETI. If it wouldn't look at home there, it's probably not the direction I'm after.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.