• A$110

• 1 day left

• 93 designs

• 22 designers

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Graphic Design Brief

Please read this brief in full before submitting a design. I am looking for designers who can follow the brief closely, not create completely new concepts.
The last image attached shows the style, presentation and range of logo variations I would like submitted. Please present your designs in a similar way so I can see how the branding works across different applications.
The font shown in the attachments is the font I want used throughout the branding.
About the Business
I own a service-based arborist business. (ArborSaw Industries Pty Ltd)
I have used ChatGPT to generate concepts that are very close to what I am looking for. These are attached and should be used as the primary inspiration for your design.
I have also attached our current logos (labelled Old Design - Black and Old Design - White) so you can see where the business branding has come from.
What I Want Changed
I really like the overall ChatGPT concepts.
The main change I want is the chainsaw section. At the moment it looks too much like generic clipart. I want it redesigned so it more closely resembles a real chainsaw while still matching the clean, modern style of the logo.
I have attached photos of the chainsaw we use as a reference.
I have also attached photos of individual trees. I would like the tree in the logo to have more detail and character, particularly in the foliage. I am not looking for an exact copy of the reference photos or a highly realistic illustration. I simply want the tree to look more natural and refined than the current version.
Deliverables Required
The final branding needs to work consistently across all of the following:
Standard business cards
A5 fridge magnets
Facebook cover photo
Uniform branding:
Front pocket logo
Full back print
Invoice and quote template
Email banner
Uniform Colours
The logo must work on:
Grey
Black
Navy
I have attached photos of our current uniforms.
Our previous logo was printed on grey uniforms and did not stand out because there wasn't enough contrast or outlining. I also wasn't happy with the previous shade of green, as it looked too dull.
Please keep this in mind when designing. The logo needs to remain bold, readable and visually appealing across all three uniform colours.
Overall Style
I'm looking for branding that is:
Eye-catching
Clean
Professional
Modern
Easy to read
Consistent across every application
Please don't submit designs that are significantly different from the attached ChatGPT concepts. They are already very close to what I want. I'm looking for refinements and professional execution rather than a completely new direction.
If you have suggestions that you believe would improve the design while still matching this brief, I am happy to discuss them.
If anything in the brief is unclear, please ask before submitting. I'd much rather answer questions than receive designs that don't follow the requirements.

Industry/Entity Type

Arborist Tree Service

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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