I’d like to see a solid blue building with a thin gold outline of the building on top of it.

I am sorry, I meant color #1e3348

I am leaning towards building on the left and writing on the right.

Blue: #1e3348

If you are going to do the words on the right and logo on the left let’s put Principal over Advisors and then Commercial Real Estate under the entire logo and words

The gold should be very thin on the building

Looking forward to your valuable feedback, Thank you!

The examples is the current Principal Advisors logo. I want the new
version to match it almost exactly. Treat the attached file as the source
of truth for everything not explicitly listed as a change below.

PRESERVE EXACTLY
- The building geometry, proportions, and silhouette as drawn in the
attached logo. Same number of sections, same rooflines, same window
pattern, same base. Do not redraw, simplify, modernize, or restyle it.
- The typeface, letterforms, weight, case, and letter spacing of
"PRINCIPAL ADVISORS" as shown.
- The typeface and treatment of "COMMERCIAL REAL ESTATE" as shown.
- The overall level of detail and refinement. This is a revision, not a
redesign.

CHANGES

1. Building fill and outline
Fill the building as a solid shape in navy #1e3348. On top of that
solid navy fill, add a very thin metallic gold outline tracing the
building's edges and interior architectural lines. The gold must be
genuinely thin and precise, reading as a fine inlay over the navy.
If the gold carries equal visual weight to the navy, it is too thick.
Reference: the Middleton Street Property Management sign treatment.

2. Color
Navy is exactly #1e3348 throughout, for both the building and the
wordmark. Gold is metallic, roughly #C6A45C to #E3C877. Two colors
only. No third accent.

3. Layout
Building icon on the left, type block on the right.
Within the type block, "PRINCIPAL" sits on the first line and
"ADVISORS" directly beneath it, left aligned to each other and
vertically centered against the icon.

4. Tagline placement
"COMMERCIAL REAL ESTATE" moves underneath the entire lockup, spanning
the full width of the icon plus wordmark, centered, in small letter
spaced caps.

DELIVER
1. Primary horizontal lockup as described above
2. Stacked alternate, icon centered above the type, for square placements
3. Icon only, standalone, for avatars and favicons
4. Single color navy version and a reversed white on navy version, to
confirm the mark holds without the gold
5. The primary lockup rendered at roughly 1 inch wide, to verify the thin
gold does not disappear or muddy at small size

Do not add elements that are not in the attached logo. No new symbols,
no additional buildings, no swooshes, no gradients beyond the metallic
quality of the gold stroke itself.

new design #37618860