Double-sided Exhibition Backdrop Design – Car Wash Show Australia
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Graphic Design Brief
We are looking for an experienced graphic designer to create a high-impact, professional double-sided exhibition backdrop for Infinity Project Services and the Piranha Pro Series at Car Wash Show Australia 2026.
The display is very large:
Finished size: 594 cm wide × 228 cm high
5.94 metres wide × 2.28 metres high
The backdrop will be printed on both sides, and we want two different but complementary designs — not the same artwork repeated front and back.
The two designs should have their own purpose while maintaining a consistent visual identity so they clearly belong together.
SIDE A – PIRANHA PRO SERIES
Product / Hero Side
Side A should focus primarily on the:
PIRANHA PRO SERIES
TOUCH-FREE CAR WASH
The Piranha Pro Series should be the hero of this side.
We want a powerful, premium design that attracts attention from across a busy exhibition hall and encourages visitors to come to our stand to see the machine and speak with us.
The actual Piranha Pro Series machine will be on display at the show, so the backdrop should complement the physical machine rather than overwhelm it.
Key Piranha Message
BUILT TOUGH.
BUILT TO PERFORM.
Potential supporting features include:
TOUGH & RELIABLE
Australian built for Australian conditions.
SMART TECHNOLOGY
Intelligent, efficient, connected wash technology.
SUPERIOR CLEAN
Every time.
LOCAL SUPPORT
Local knowledge, local service and ongoing technical support.
These supporting messages do not all have to be used if the designer believes a cleaner, more visual design will have greater impact.
Branding
The Piranha Pro Series logo should be highly prominent.
The Infinity Project Services logo must also be incorporated so there is a clear relationship between the Piranha Pro Series and Infinity Project Services.
The Piranha side should predominantly use the established black, red and white Piranha branding, with Infinity's blue incorporated where appropriate.
SIDE B – INFINITY PROJECT SERVICES
Complete Wash Solutions
Side B should focus on the broader capabilities of:
INFINITY PROJECT SERVICES
The main message should be:
COMPLETE WASH SOLUTIONS
with the supporting line:
DESIGN | SUPPLY | INSTALL | SUPPORT
This side needs to communicate that Infinity Project Services provides much more than one car wash machine.
We provide complete vehicle wash solutions and technical support across Australia.
Key Areas
The four primary areas we would like represented are:
CAR WASH SYSTEMS
DRYING SYSTEMS
CONTROL SYSTEMS
DESIGN SOLUTIONS
We will provide genuine photographs that can be used to visually represent these areas.
The Infinity Project Services logo should be prominent on this side.
Piranha can also appear as one of our major car wash products, but Infinity Project Services should be the dominant brand on Side B.
RELATIONSHIP BETWEEN THE TWO SIDES
We do not want Side A and Side B to simply be copies of each other with different photographs.
We want two genuinely complementary designs.
Think of them as two parts of the same story:
SIDE A
Piranha Pro Series
The product.
SIDE B
Infinity Project Services
The company, capability and support behind the complete solution.
The two sides should use a consistent design language, including compatible:
Typography
Graphic elements
Background treatments
Photography style
Colours
Branding
Overall premium/industrial appearance
If someone sees one side and then walks around and sees the other, it should immediately be apparent that both belong to the same exhibition stand.
DESIGN STYLE
We have supplied existing promotional artwork as a reference for our current visual style.
We like the overall direction of:
Black/dark background
Red Piranha branding
Blue Infinity Project Services branding
Strong photography
Industrial styling
Modern/high-tech appearance
Bold typography
However, we do not want the existing artwork simply enlarged or copied.
We are looking for a designer to take this visual direction and develop it into a much stronger, professionally designed large-format exhibition display.
We welcome creativity.
The designer does not need to follow the exact photograph placement or layout of our existing artwork.
VIEWING DISTANCE IS VERY IMPORTANT
This is not a brochure, website or small advertisement.
It is a 5.94-metre-wide exhibition backdrop in a busy trade-show environment.
Visitors will initially see it from a considerable distance and may only have a few seconds to understand who we are and what we do.
For this reason, we want:
Large, bold headlines
Strong hero imagery
Excellent visual hierarchy
Easily recognisable logos
Minimal small text
Clean use of negative space
Strong contrast
A premium professional appearance
Please do not overcrowd the design with text, icons or too many small photographs.
We would prefer fewer elements with greater visual impact.
PHOTOGRAPHY
We will supply genuine high-resolution photographs of our equipment and installations, including:
Piranha Pro Series Touch-Free Car Wash
Piranha machines washing vehicles
Car wash systems
Drying systems
Control Systems
Design Solutions
Designers are encouraged to use the photographs creatively.
Images may be:
Professionally colour corrected
Enhanced
Masked/cut out
Blended into backgrounds
Cropped where appropriate
Combined with graphic elements
However, the machinery itself must remain accurate and recognisable.
IMPORTANT – NO AI-GENERATED MACHINERY
Please do not use AI to redesign, replace or significantly alter our machinery.
Do not add extra wash arms, brushes, equipment, structures or components that are not present on the actual machines.
Customers attending the show are purchasing real industrial equipment, so the imagery needs to accurately represent the products we supply.
IMPORTANT LAYOUT CONSIDERATION
There will be people, equipment and exhibition furniture positioned in front of the backdrop.
Please take this into consideration when designing the layout.
Critical elements such as:
Company logos
Piranha logo
Main headings
Website
Important product messaging
should not be positioned only along the bottom of the backdrop, where they may be obscured by people or equipment.
The upper and middle areas of the backdrop are particularly valuable for major branding and messaging.
WEBSITE
infinityprojectservices.com.au
The website should appear on the finished design but does not need to dominate the artwork. (Piranhawash.com.au has information for your reference but is no longer the primary website and is not to be referenced on design)
EXACT PRINT SIZE
The finished size of each side is:
594 cm WIDE × 228 cm HIGH
or:
5,940 mm × 2,280 mm
BLEED REQUIREMENT
The printer requires:
9 cm / 90 mm BLEED ON EVERY EDGE
Background images, colours and design elements intended to run to the edge must extend fully into the bleed area.
No important:
Text
Logos
Machinery details
Faces
Product features
Website information
should be placed within the bleed/cut/finishing area.
Based on a 9 cm bleed on all four edges, the overall artwork including bleed would be approximately:
612 cm × 246 cm
However, the finished visible size remains 594 cm × 228 cm.
The designer should clearly distinguish between the finished area, bleed area and safe area when preparing the final production artwork.
REQUIRED FILE FORMAT
Our professional large-format printer requires the final artwork in:
ADOBE ILLUSTRATOR (.AI) – PREFERRED
or
ADOBE PHOTOSHOP (.PSD)
The final source artwork must be genuinely editable.
A flattened JPEG or other image simply placed inside an Illustrator or Photoshop document will not be accepted as the editable source file.
FINAL DELIVERABLES
The winning designer will be required to provide:
Side A – Piranha Pro Series final artwork
Side B – Infinity Project Services final artwork
Fully editable Adobe Illustrator (.AI) or Adobe Photoshop (.PSD) source files
Artwork prepared for a finished size of 594 cm × 228 cm
9 cm / 90 mm bleed on every edge
Professional large-format print resolution
CMYK colour setup suitable for commercial printing
Vector logos, text and graphic elements wherever practical
High-resolution photographic elements
Organised and clearly named editable layers
All linked images embedded or packaged
Fonts converted to outlines where required for production
Print-ready PDF proof for Side A
Print-ready PDF proof for Side B
The successful designer must be willing to make any necessary final adjustments to comply with our printer's production specifications.
WHAT WE DO NOT WANT
Please avoid:
Generic car wash stock photography when genuine images have been provided
AI-generated car wash machinery
Overly cluttered layouts
Excessive small text
Too many small photographs
Generic corporate/template-style designs
Important information placed too close to the edges
Logos or headlines that are too small to see from a distance
Simply reproducing our existing advertisement at a larger size
Two identical designs for the front and back
We are looking for original professional design work, not just placement of the supplied photographs and logos onto a background.
WHAT WE WANT VISITORS TO SEE
From across the exhibition hall, Side A should immediately communicate:
PIRANHA PRO SERIES
TOUCH-FREE CAR WASH
BUILT TOUGH. BUILT TO PERFORM.
Side B should immediately communicate:
INFINITY PROJECT SERVICES
COMPLETE WASH SOLUTIONS
DESIGN | SUPPLY | INSTALL | SUPPORT
with our capabilities:
CAR WASH SYSTEMS | TRUCK WASH SYSTEMS | DRYING SYSTEMS | CUSTOM SOLUTIONS
THE OVERALL IMPRESSION
The finished designs should feel:
PREMIUM
PROFESSIONAL
INDUSTRIAL
INNOVATIVE
TECHNOLOGICALLY ADVANCED
STRONG
CAPABLE
Most importantly, the backdrop needs to stand out in a busy exhibition hall and make visitors want to walk over to our stand.
We are happy for designers to bring their own creative ideas to the project.
We want to see something that takes our existing Piranha and Infinity Project Services branding and elevates it into a professional major trade-show display.
Updates
Logo's and photographs uploaded to project.
Added Saturday, 22 August 2026
Target Market(s)
Car Wash Owners
Industry/Entity Type
Car Wash
Look and feel
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