• A$110

• 64 designs

• 28 designers

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Graphic Design Brief

I need some alternative flyer designs to communicate the following text.

Feel free to come up with your own headlines, or start with some of these:

Choose How you Move

Build the Connections

Freedom of Mobility

Secure Our Future

Secure Sydney’s Future

Give Kids a Childhood

The Sydney We Could Have

A Better Way
Forward

We Deserve Better Transport

Tired of Traffic?
Sick of Paying for Petrol?

Fix Sydney’s Transport

Build a Superhighway

Allow Anyone, to get Anywhere, carrying Anything, basically Anytime
Without taking any space from motorists
No traffic, tolls, parking or petrol

We Can Do Better

How about a Positive Political Story?

Want Better Transport?

Magic Green Carpet
Connects Everyone to Everywhere
Active Transport Superhighway

Open the Possibilities

One Continuous Network

State-Led Delivery

Make the Most
Of The Ground
Already There

The Answer is Under Our Feet

People need Paths that Connect

Join the Network

If it ain’t Flowing, I ain’t Going

Active Transport Superhighway
Uninterrupted Bliss

Ride with Pride

Stop treating Active Transport as an afterthought

Active Transport is the Future
It’s time to take it seriously
Stop treating it as an afterthought

We Have the Map.
It’s Time to Build.

Paths that don’t Connect
Are as useful as a handful of chainlinks

People need a network they can rely on
Here’s how to build it

Let’s Build the Best
Active Transport Network
In the World

A Network Everyone Can Use

Freedom of Choice
Freedom of Mobility
Freedom from Cars

A Network that never ends

What if we could build a network that never ends

No one likes getting dumped
The Active Transport Superhighway will never run out on you

Less cars
More bikes
Better cities


Make Life
More Beautiful


We Can’t Afford Car Dependency
Sydney imports 15 million litres of Fuel
Every single day
And literally blows it all up
Just to get around


One Change
To Transform Sydney
Centralise Active Transport Planning
Deliver a Superhighway

People Power

Build it and They Will Come

More Space for Everyone

Better by Bike

Skip the School Run

Want a better way to get around Sydney?

Want Better Transport?

Turn the School Run to a Joy

Deliver an Active Transport Superhighway

Get There Yourself

What if we had a Network that actually Connected the City?

Sydney Deserves Better

Want a seamless Cycle Network?

Think we can do Better?

Imagine this, but everywhere
(on already great tracks)


Detailed Text:

Let's Connect Sydney
Continuous 4,000 km Network, Fully-Separated Path
Complete Safety & Comfort
Across the Whole of the Basin

No Space Taken From Motorists
Majority Requires Zero Material Construction
Make the Most of the Ground Already There


Enable anyone, to get anywhere, carrying anything, basically anytime
No Traffic, Tolls, Parking or Petrol


Cost per meter:
Westconnex - $25 billion, ~25 km, bar, $1 million per meter
Metro - $60 billion, ~113 km, bar, $550,000 per meter
Light Rail - $3 billion (and the rest), 50 km, bar, $60,000 per meter
Active Transport Superhighway - $2 billion, 4,000 km, Sliver of Green, $500 per meter

Benefits:

Freedom of Mobility
Safer Streets
Healthier Families
Cleaner Air
Quieter Neighborhoods
Vibrant Communities
Energy Security

Sydney burns 15 million litres of fuel every single day, just moving around.
And pay $30,000 per year for the privilege.
We can’t afford to depend on cars.

It's time for the State to step up. Start the Conversation

Gotta be done. So let’s do this.


QR CODE - See the Plan
QR CODE - Sign the Petition

Feel free to play around with the copy too.




The Plan is here: https://activetransportsuperhighway.com/

The Article explaining it is here: https://daniel-ed-morrison.medium.com/active-transport-super-highway-90760f37f07d?sharedUserId=daniel-ed-morrison

The Petition is here: https://www.change.org/ActiveTransportSuperhighway

Target Market(s)

Citizens, Cyclists, Councils, Community, Parents, Students, Motorists

Industry/Entity Type

Community Activism

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Files

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