• US$240

• 54 designs

• 19 designers

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Logo Design Brief

We're launching a new price comparison site for Australians and need a great logo for it.

Here are some guidelines -

1. The brandname is OzCompare. To start with the site will be for comparing phone plans. However we soon plan to expand into comparing other services like mobile broadband and flights. So the logo should be flexible enough to work across a wide range of services.

2. Personality: Friendly, trustworthy, happy

3. Should have a distinct motif or some recognizable element that in itself would identify the site. Would be good to try something human – a human shape or smile or eyes

4. Must have provision to add names of different services below the logo, but should work on a standalone basis as well. So OzCompare Phone Plans, OzCompare Mobile Broadband, OzCompare Flights etc.

5. 1 or 2 colours without many gradients. If gradients/multiple colours are present, there should be a monochrome option that can be used on merchandise

6. Should fit with the existing look and feel of our other website phonesandplans.com.au, as that is the base design for the new site site as well.

7. Also provide a favicon to go with the logo

Industry/Entity Type

Merchandise

Logo Text

OzCompare + name of a service

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• As in Point 4 described above, the logo should work on its own, and also in combination with a service.
  Perhaps a specific element of the logo could be modified in some way for each type of service, or add the service name below the main logo.

Should not have