Flyer Design Project for tourism business

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This customer received 15 flyer designs from 4 designers. They chose this flyer design from joserios as the winning design.
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Flyer Design Brief
We want a new tri fold brochure for our whale watching and fishing charter business. We want the front to feature whale watching eco tours and the back to feature deep sea fishing charters but both mentioning the other tour in the heading, i.e. big "WHALE WATCHING ECO TOURS" followed by smaller "Deep sea fishing charters" in the top quarter of the page and vice versa for the back page. We have been a bit traditional to date and would like it to be fun and informative. All information is on our website - www.legendcharters.net.au. I would like prices included for each tour. I don't need the name of the boat included. I have photos of the boat. I want the front to appeal to tourists and families and the back to appeal to fishermen - should have a shot of someone holding up a big fish. I will post photos for use.
Target Market(s)
Whale watching - tourists from asia, UK and Australia - families and adults.
Fishing - serious fishermen willing to pay a bit more to catch serious fish.
Industry/Entity Type
Tourism
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Functionality to switch face of brochure depending on whether it is whale watching or fishing season. The flyer must be trifold, dl size and focus on a humpback whale breaching on the front and include dolphins, serious fishing photo on the back. I have some good fishing photos also. I have attached old brochure.
Nice to have
- bright aqua colours with a spash of orange or red here and there. I have attached a copy of another operator's brochure that I like (ningaloo blue) - they do not operate in our area.