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This customer received 15 logo designs from 3 designers. They chose this logo design from smartsolutions as the winning design.
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Logo Design Brief
My company, Electrospark Technologies Pty Ltd is a fresh new Australian company that specialises in electrical, communications, security and solar system design and installations (renewable energy systems). I am set firm on the font style (or close to) and colours of the company name as can be seen in the supplied file. I like the shadowing as i feel this will make the design stand out on a vehicle but i am open to suggestions. Design will be used on a trailer and on vehicles, simplicity is the key but must look professional.
I need 4 app style buttons that will be spaced evenly below the company title. I have attempted these to give an idea of the concept (I cant draw!!), i need it to be tidied up and to look more professional.
I am open to ideas on what will be in the tiles, the symbols must represent the following in order:
Electrical (no plugs or sockets)
Renewable energy systems e.g. solar/wind
Security systems
Communications
Please keep simple as this will be used on stationary and be printed/embroided on shirts, stubbie holders etc.
The "spark" in electrospark shall be in the renewable/recycle type green commonly seen everywhere.
It is also very likely i will require flyers and business card designs later on.
Updates
i had to further clarify a few points so i have updated the file with a pdf file that should now correctly represent what im after. I have also updated the must have section. I apologise if this has caused any inconvenience
Added Sunday, May 13, 2012
Target Market(s)
Company will be started in a rural (country) environment
Industry/Entity Type
Security
Logo Text
see attached file
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- electrospark shall be in lowercase Bauhaus 93 font or similar, shadowed
"electro" shall be in black
"spark" shall be in the typical renewable energy type green
"electrospark" shall be underlined
"TECHNOLOGIES Pty Ltd" and "ACN 158 149 485" shall be black century gothic or similar
the tiles should be a coloured symbol on a black tile
No other graphics are required around the business name, graphics in tiles only.
The last tile in my example file is supposed to represent communications, but this does not portray this effectively. needs to be changed to a phone or something that readily identifies comms.
Please view and use my pdf as a guide
Nice to have
- If using a light bulb, must be new energy saver type as my company is ecosmart accredited, the bulb could also be in the green colour
Should not have
- plugs and sockets