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Vineyard-Consumer App Logo
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This customer received 124 logo designs from 37 designers. They chose this logo design from MOH Studio as the winning design.
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US$660
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124 designs
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37 designers
Logo Design Brief
We're in the process of beginning a web application product (web site + mobile apps) that will be used to connect vineyards directly to consumers in a larger way. We're looking to get designs for a logo/icon first. The goal is to get a strong branding icon that can be used for apps, and then use that with the word "VinGrotte" as a larger logo (can be one word or two words in the logo).
We're looking to brand as a clean, simple web-friendly interface. The site is envisioned to be lots of white, with grays and black to accentuate. Where we use color, we want to use "wine" colors - purple, blue, gold, champagne, and green (these are color thoughts - don't feel constrained by them or like you need to use all of these colors, just try to stay linked to wine/grape as a concept for color selections). So we're looking for a modern, clean logo - nothing busy or extravagant. Classy, understated, elegant, and very modern web friendly. Should appeal to both consumers AND to the vineyards themselves.
If the logo designs come back good, we'll be looking for additional help on the web design and app designs!
Target Market(s)
We generally want to target people who are willing to buy wine, and potentially spend a bit of money on it. So, generally people with higher incomes. People who enjoy educating themselves about wine, growing conditions, etc.
The selected colors are just a general idea. Don't feel constrained.
Industry/Entity Type
Consumer
Logo Text
VinGrotte
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, simple design. Really looking for the icon first, then just taking on the wording of "VinGrotte" afterwards. The iconography is the critical part. It'll be used all over the place.
Should not have
- Avoid busy icons, excessive use of color.
Avoid grayscale in the icon. I do want the icon to be in at least one color - just not too many.