• US$200

• 47 designs

• 15 designers

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Logo Design Brief

WEBSITE: katzWALL

PRODUCT: Modular cat furniture collection using slatwall panels.

Our goal is to help animal shelters create a welcoming environment to feature cats. Cat furniture components hung on slatwall panels will provide multi-level spaces to encourage healthier, fun cat interplay. More than 1 million cats are euthanized each year in the U.S. The average cat has only a 30% chance of being re-homed. We are hopeful this product collection will benefit the efforts of animal shelters to encourage cat adoption.

Target Market(s)

PRIMARY MARKET: Animal shelter facilities considering new or remodel projects.
TARGET AUDIENCE: 1). Architects/interior designers advising design considerations. 2). Shelter management/board members &/or local government committees. 3). Donors.

SECONDARY MARKET: High-end cat owner consumer.
TARGET AUDIENCE: Appreciates modern, unique timeless design.

Industry/Entity Type

Environment

Logo Text

katz or katzWALL (case sensitive)

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• DESIGN PREFERENCES:
  - Clean. LESS is better! The website will have white background, clean & simple with product images providing color accents.
  - Trendy (please see sample images)
  - Limited colors: maximum of 3
  - Symbol + text:
  Symbol: could include cat &/or slatwall
  Text, case sensitive: Required, minimum text included "katz", lower case.
  Could include katzWALL, "WALL", upper case.
  - Convey European-style product
  - Eco-friendly, recyclable

Nice to have

• COLOR PREFERENCES: Warm palette. Please see kitchens photo for palette.
  - Primary color: Green (eco-friendly)
  - Secondary colors: Orange/Yellow &/or "wood tones"
  
  - Slatwall included would be helpful.

Should not have

• - Do not use black cat.

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Files

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