Logo/Brand Redesign

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This customer received 559 logo designs from 162 designers. They chose this logo design from VisualFlava as the winning design.
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Logo Design Brief
We are a boutique real estate agency in Melbourne and we have been in business since 1878. The shape of our logo causes a number of issues; it doesn't allow us to take full advantage of branding opportunities in print or online where the allotted logo space is rectangular.
We would like to see the colors white, grey and lime (9CFF00 or similar tone)
I have added two new images of the font styles that we like.
**update** No houses or buildings to be included in the logo and we would prefer a sans serif font for a more modern feel.
Updates
Hi,
Added Friday, March 14, 2014
Project Deadline Extended
Reason: To give designers a chance to make changes/resubmit.
Added Friday, March 14, 2014
I have updated the brief...
We would like to see the colors white, grey and lime (9CFF00 or similar tone)
I have added two new images of the font styles that we like.
Added Friday, June 27, 2014
Project Deadline Extended
Added Friday, June 27, 2014
Project Deadline Extended
Reason: Designs are still being discussed with all stakeholders
Added Wednesday, September 24, 2014
Industry/Entity Type
Boutique
Logo Text
Williams Batters
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- Do not include houses/buildings in the logo. Do not use old style fonts.