• US$140

• 12 designs

• 1 designer

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Flyer Design Brief

J&R RIBS is the original Costillería and the only restaurant chain in Mexico focused on providing a uniquely Southern (US) dining experience. We need a table top flyer in Spanish that will help engage and educate our customers (Mexicans) about American whiskey´s including Bourbon, Tennessee Whiskey, American Rye and Moonshine as well as serve as a drink and cocktail menu. The overall objective of the flyer is to educate, create interest and spur trial. The attached documents provide good direction in terms of design and content that should be included. See our facebook page for more photos and inspiration. www.facebook.com/JRRIBSHMO

Target Market(s)

J&R RIBS is the original Costillería and the only restaurant chain in Mexico focused on providing a uniquely Southern (US) dining experience. Our specialty is baby back ribs served with a number of traditional southern sides including baked beans, corn bread, organic green salad, home cut fries and corn on the cob. We are also introducing Mexico to the culture of American whiskey and folk music with our Bourbon Bar where we offer a wide selection Straight Kentucky Bourbon, Tennessee Whiskey and American Rye Whiskey. Our customers are primarily from 25 to 45 year old Mexicans ranging from middle to upper income and educated.

Industry/Entity Type

Restaurant

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The design should communicate the uniqueness of the Southern (US) culture and how American Whiskey and related cocktails play a part of that culture. Furthermore it should position J&R RIBS as an expert on the topic. The price for all the whiskeys is $60 pesos and we offer Straight Kentucky Bourbon, Tennessee Whiskey, American Rye Whiskey and Moonshine. Our cocktails cost $70 pesos and include the Old Fashioned, Mint Julep and the Derby. The flyer should have 4 faces and be able to stand on its own on the table. We want each cocktail to have a descriptive illustration similar to the images attached.

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Files

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