• A$200

• 61 designs

• 15 designers

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Logo Design Brief

Our company name: yoozoma

We need a logo for a new company called "yoozoma".
We provide lifestyle design products for people to make changes in their lives and in their work.
Products include lifestyle and psychological assessment tools, online training, e-books, and a virtual community.
Our client base is typically :
• 50/50 male female
• 30+
• Educated

Values in Brand
• Life (and work) is for passion, purpose and play
• Take control of your lifestyle – design it...

Purposes of Logo
• Need simple but strong image with text - yoozoma - for website
• Need simple but strong image without text to use in social media thumbnails -twitter etc..
• Fit with website design which has sans serif font and white background (will need logo on transparent background)

Some Thoughts....
Image
• Use color for emotion
• Possible stylized image reflecting passion, purpose, play
o Not look like a fitness image!!
o No animals or people!

Some Images we liked...for some of the reasons listed ....
File 4 - sonymusic logo
• https://www.facebook.com/sonymusic

o Strong simple image
o Stands out as social media thumbnail
o Image has sense of movement
o Image reflects values of brand – excitement, spontaneity etc
o Like the red colour palette
o Like the brush style
o Strong on white background

File 2-dropthursday
• Liked the use of multiple colour in image

File 1-dribble-sphere
• Liked colour palette
• NOT image

File 3 - yoozoma image idea-1
• Like Text and prefer all lowercase or all caps
• Sans serif
• Liked strong text
• Has a more masculine feel

Thankyou for considering our project......we are happy to answer any questions....
Looking forward to see your creations!

Industry/Entity Type

Business

Logo Text

yoozoma

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Files

Download all files - 0.4 MB