New, modern Pilates studio needs a logo!

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This customer received 99 logo designs from 21 designers. They chose this logo design from Esolbiz as the winning design.

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Logo Design Brief

I am looking for a logo for a new Pilates studio that will open in the Wollongong area later this year.

I would love something sleek, modern and sharp. IF it includes a graphic, I DONT want something generic or common such as a person in a Pilates position. Perhaps a curvy line that could represent a body in motion or just a simple shape.

Colour scheme I am thinking for the studio will possibly incorporate shades of sage green but I am open to ideas and would be happy to see logos with different colour ideas, not just sage.

The business name is THE PILATES WORKSHOP and our tag line is "giving you the freedom to move", I don't mind if all, or part of this is included in the logo.

Please see attached files for ideas I think could work and the sage colour I had in mind.

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Updates

Hello everyone. Thanks so much to those of you who have posted logo ideas already. I'm loving it! Just to let you know I have added a few more details to the brief that I thougt might help a little, particularly some images that I really like. Hope that helps, happy designing!
Added Thursday, January 29, 2015

Hello, I have gone off liking sage green as an option for my logo. Please can we play with dark aqua, teal green, duck egg blue, dark grey or red? Thanks so much for your submissions, it is making this a very difficult process! Regards, The Pilates Workshop
Added Thursday, February 05, 2015

Target Market(s)

Clients age range from young 20's to early 80s. They are body/health conscious and happy to indulge a little finically to better themselves physically.

Industry/Entity Type

Business

Logo Text

The Pilates Workshop


Font styles to use
Sans Serif
Other font styles liked:
  • Arial

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • I am open to ideas although I am liking circular shapes. Something neat and tidy that won't dates too easily. A lot of Pilates logos look a little 1980's
    I quite like thin, linea type fonts
Should not have
  • Nothing to flowly or flowery in shape or graphic.
    I don't think script fonts suit this business name.

Files
Download all files - 0.8 MB
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image Thursday, 29 January 2015 05:13:01
Thursday, January 29, 2015
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image Thursday, 29 January 2015 05:13:22
Thursday, January 29, 2015
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image Thursday, 29 January 2015 05:13:33
Thursday, January 29, 2015
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image Thursday, 29 January 2015 05:13:43
Thursday, January 29, 2015
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image Thursday, 29 January 2015 05:13:59
Thursday, January 29, 2015
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image Thursday, 29 January 2015 05:14:11
Thursday, January 29, 2015
PNG
Light Wednesday, 11 February 2015 04:14:01
Wednesday, February 11, 2015
Payments
1st place
A$160
Total
A$160

Project Deadline
11 Feb 2015 22:03:28 UTC
Language

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