Redesign of FiberCablesDirect.com website

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Contest winning design

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This customer received 71 Wordpress designs from 7 designers. They chose this Wordpress design from Sbss as the winning design.

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Wordpress Design Brief

Revised description:

We would like to redesign our 8 year old website (in Wordpress) to something fresh and current. Although I've attached our log, we are open to a new logo if you have a cool idea but it should have fibercablesdirect.com somewhere in the logo. We are going to eventually put 5 rotating images on the homepage but for the interest of this design contest, I would like you to use just one image (#23), only on the small laptop screen in the image, I would like to see the fibercablesdirect homepage inserted (that you've designed) giving the illusion that whoever was using that laptop was looking at the fibercablesdirect website. The tagline "your high-end equipment deserves high-end cables." should be somewhere on the image as well.

This is an open slate, we are open to new colors, designs, etc. We really want something simple, not crowded with images, etc.

I have included a bunch of pictures to use or you can use your own. You can use the same product categories that we currently have on the website. There should also be a place on the homepage to insert our Youtube video.

We sell to businesses and get a lot of orders from the government and military so the site should be catered towards this market. We sell very little to consumers. Our biggest competitor is c2g.com but we don't really want something that looks like their site. Something closer to a nike.com or ua.com is more what we're looking for. Please keep in mind that we also want people to know its a retail site, where they can purchase cables. The winner of this will likely have additional $$ work as we will be making a lot of product changes in the near future.

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Updates

I've revised the description to make it an easier design to complete.  This site is an open slate and we are really open to any fresh ideas you might have. Thanks, Brian


Added Thursday, March 20, 2014

Project Deadline Extended
Reason: Although we've received some good designs, we haven't seen a design that is really fresh and new. We are looking for something unique that stands out. You don't have to use our images, these were provided so you can see the type of cables that we sell. The winner of this contest will have ongoing paid work with this website so it will definitely be worth the time to submit a design. Good luck!
Added Monday, March 31, 2014

Target Market(s)

We sell fiber optic and copper cables to Government agencies, military, colleges/universities, small & large businesses. Mostly male. 25-50.

Industry/Entity Type

Government


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • We are different from our competition in the following ways:

    1. FREE ground shipping on ALL orders
    2. We build custom cables in the USA
    3. We have a lifetime warranty on ALL of our cables so we use the highest quality components
    4. We are on the west coast so we have up to 3 extra hours to ship our product for same day shipping
    5. We stock over 100,000 different cables
    6. Our prices are competitive

    You can watch our Youtube video to get an idea : )
Nice to have
  • I've included a lot of images below for inspiration or to use on the site when appropriate.

    Here is a site that I really like. You need to cut and paste it.

    http://themeforest.net/item/mazine-wordpress-theme-a-wp-ecommerce-theme/full_screen_preview/198602
Should not have
  • Anything "cartoony" or whimsical.

Files
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