Hakuna Matata Group

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This customer received 72 logo designs from 32 designers. They chose this logo design from EREL as the winning design.
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Logo Design Brief
Logo designs are required for a new, modern and state of the art Child Care Centre.
Hakuna Matata Group is a new Child Care and Long Day Care provider. It provides care, learning and education services for children under 24 months, toddlers and also preschool children.
The brand design needs to incorporate elements of care, fun and learning, while displaying the Brand name clearly - i.e easy to read and understand - considering the unusual name...
We would like to see proposals that focus on portraying a professional overall brand identity. It needs to be modern and use fresh colors.
Below are more details on our requirements:
Logo:
There are 2 variations of the logo required:
1. Hakuna Matata Group (This would be used as the corporate brand name)
2. Hakuna Matata Child Care (This would be used for the Child Care and Long Day care business)
If you require any clarification please feel free to contact us.
Target Market(s)
Parents in general
Young professional working parents
Busy parents
Parents with new babies
Industry/Entity Type
Education
Logo Text
Hakuna Matata Child Care
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Designer to choose colors to be used in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easy to read and understand
Nice to have
- Modern and colorful