Urban gardening company needs a unique logo

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This customer received 85 logo designs from 23 designers. They chose this logo design from bluejet as the winning design.
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Logo Design Brief
Urban Gardenista is a new service that makes it easy to give your city garden an instant designer make-over. Our living garden kits include designer planting plans and live plants to create a stunning new garden bed or container garden. Styles to choose from include Contemporary Australian, Silver, Delicate Romantic and Mediterranean Dry Garden. Our vege and herb collections also look good enough to eat. Our planting designs use the coolest, water-wise, easy care plants for Australian gardens, with simple growing instructions, and are a great way for busy citydwellers to transform their frontyard, backyard or balcony space in a weekend.
We want a logo that is stylish, hip and cool that appeals to design-conscious urban professionals both male and female. We dont want girly flowers and pastels.
Updates
Hi designers,
Just a note to you all that we are super-impressed by all your entries in our competition - they are fantastic! It's going to be very hard to choose. We look forward to any final entries today before the competition closes tomorrow.
Thanks for all your hard work, and happy gardening, where ever you may be!
Head Gardenista
Added Friday, June 29, 2012
Target Market(s)
urban professionals
Industry/Entity Type
It Company
Logo Text
Urban Gardenista
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- We dont want babyish, cliche, overtly feminine pastel flower petal style approaches.